# Trade Mark Journal No.2025/035 29 August 2025

## WO0000001870296 (42)

Office of origin: United States of America

Date of International Registration:16 June 2025
Date of designation in the UK: 16 June 2025

The mark consists of the stacked words "MEDIA", "OPTIMIZATION" and "BY BCG X", all to the left, and partially overlapping, a green slash design.

Registration of this designation shall give no right to the exclusive use of MEDIA OPTIMIZATION

The mark contains the colour green

The mark consists of the stacked words "MEDIA", "OPTIMIZATION" and "BY BCG X", all to the left, and partially overlapping, a green slash design.

International priority date claimed: 17 December 2024 (United States of America) (98906924)

Class 42
  Providing temporary use of online non-downloadable software for business project management, namely, automation and precision targeting of sales and marketing technologies and processes; providing temporary use of online non-downloadable software for business management and marketing projects using data analytics, intelligent automation, and optimized budget allocation across campaigns; providing temporary use of online non-downloadable software for use in connection with data analysis, strategic planning, and marketing campaign execution; providing temporary use of online non-downloadable software for business management and for deriving insights from technical data and data models.

The Boston Consulting Group, Inc.

Representative: Sigrid Neilson DLA Piper LLP (US), 500 Eighth Street NW, Washington DC 20004, UNITED STATES OF AMERICA