# Trade Mark Journal No.2025/036 5 September 2025

## UK00004246663 8 August 2025 (9,10,35,42,44)

Mark 1

Mark 2

Mark 3

Mark 4

Class 9
  Computer software; Mobile apps; Downloadable software applications; Artificial intelligence software; Computer-aided modelling; Machine learning software; Computer software for processing digital images; Computer software for use in medical diagnosis; Downloadable mobile applications for remote medical consultations; Computer software for use in dental and orthodontic diagnostics; Digital dental and orthodontic impression software; Computer software used to provide, track and modify proposed courses of orthodontic treatment and patient data and information related thereto; Data processing apparatus; image and optical scanners; 3D scanners; parts, fittings and accessories for all of the aforesaid goods.
Class 10
  Medical apparatus and instruments; Dental and orthodontic apparatus and instruments; Diagnostic apparatus for dental and orthodontic purposes; Apparatus for producing dental images and scans; Orthodontic appliances and orthodontic devices and braces for use in straightening teeth and treating malocclusions; Orthodontic brackets; orthodontic tubes; Dental impression trays; LED tooth whitening light; Protective carrying cases for teeth aligners; Teeth aligners; Orthodontic retainers; parts, fittings and accessories for all of the aforesaid goods.
Class 35
  Advertising services; Marketing services; Business consultancy services relating to marketing; Referral marketing; Organisation and administration of incentive schemes; Business administration of consumer loyalty programs; Promotion of medical services; Retail services connected with the sale of dental impression kits, orthodontic and dental supplies, dental brushes, teeth whitening kits; information, consultancy and advisory services in relation to all of the aforesaid.
Class 42
  Design and creation of orthodontic treatment plans for individuals; Software as a service [SaaS]; Hosting of software as a service [SaaS]; Cloud computing services; Platform as a service [PaaS]; Development of software; Hosting of digital imaging software for medical diagnosis; Electronic data storage; Hosting platforms on the Internet; Computer modelling services; Online non-downloadable software for viewing 3D computer models of human teeth; Dental and orthodontic research laboratory services; Providing temporary use of non-downloadable computer software used in creation of individually customized courses of dental and orthodontic treatment; Prosthetic dentistry and orthodontic research; Scanning of images; Online non-downloadable digital imaging software used to depict teeth and projected results following proposed treatment plan; Providing temporary use of non-downloadable software for use in collecting and tracking patient data; Providing temporary use of non-downloadable software for scheduling medical appointments; Providing temporary use of non-downloadable software for managing patient accounts and treatment plans; Providing temporary use of non-downloadable software for photo editing and generating treatment outcome previews; information, consultancy and advisory services in relation to all of the aforesaid.
Class 44
  Medical services; Dental services; Orthodontic services; Telemedicine services; Consultancy services relating to dentistry and orthodontics; Medical analysis services relating to the treatment of persons; Provision of remote medical consultations using patient-submitted images and 3D scans; information, consultancy and advisory services in relation to all of the aforesaid.

STRAIGHT FORWARD SMILES LTD

Representative: Appleyard Lees IP LLP