# Trade Mark Journal No.2025/036 5 September 2025

## WO0000001859278 (35,36,42)

Office of origin: United States of America

Date of International Registration:20 December 2024
Date of designation in the UK: 20 December 2024

The mark consists of a design comprised of cards, a chart, and an arrow, all within a a box, and all to the left of the stacked words "SMART", "BANKING AI", and "BY BCG X".

International priority date claimed: 20 June 2024 (United States of America) (98609877)

Class 35
  Providing business management consulting services; advising businesses in strategic management and development of overall corporate strategy and business initiatives; conducting operational analyses and evaluations in the financial sector; business management consulting services, namely, business analysis, strategic planning, and process optimization in the financial sector.
Class 36
  Conducting financial analyses and evaluations in the financial sector; analysis, and advisory services provided to companies and institutions in the financial services sector; analysis services provided to companies and institutions in the financial services sector.
Class 42
  Providing temporary use of online non-downloadable software for use in connection with business and data analysis, strategic planning, insight discovery and process optimization in the financial sector; platform as a service (PaaS) featuring non-downloadable computer software for use in connection with business and data analysis, strategic planning, insight discovery, and process optimization in the financial sector; software as a service (SaaS) services featuring software for use in connection with business and data analysis, strategic planning, insight discovery and process optimization in the financial sector; data mining.

The Boston Consulting Group, Inc.

Representative: Thomas E. Zutic DLA Piper, 500 Eighth Street, NW, Washington DC 20004, UNITED STATES OF AMERICA