# Trade Mark Journal No.2025/036 5 September 2025

## WO0000001858376 (35,36,42)

Office of origin: United States of America

Date of International Registration:11 December 2024
Date of designation in the UK: 11 December 2024

The mark consists of a design comprised of four triangles and a dot within a box; all to the left of the stacked words "PRICING", "& VALUE AI", and "BY BCG X".

International priority date claimed: 20 June 2024 (United States of America) (98609872)

Class 35
  Providing business management consulting services; advising businesses in strategic management and development of overall corporate strategy and business initiatives; business management consulting services, namely, business analysis and strategic planning in the retail sector; business management consulting services, namely, advising retailers on sales and pricing strategies, promotions, and markdowns; business consulting services, namely advising companies about resource allocation strategies; business management consulting, namely data analysis and advisory services in the retail sector; information in the field of business process optimization and pricing strategies in the retail sector via a website.
Class 36
  Conducting financial and operational analyses and evaluations in the retail sector.
Class 42
  Providing temporary use of online non-downloadable software for use in connection with business and data analysis, strategic planning, logistics, and supply chain and process optimization in the retail sector; providing temporary use of online non-downloadable software for business management and deriving insights from technical data, data models, AI models, and algorithms; providing a website featuring online non-downloadable software for business process optimization and pricing strategies in the retail sector.

The Boston Consulting Group, Inc.

Representative: DLA Piper UK LLP, 160 Aldersgate Street London EC1A 4HT UNITED KINGDOM