# Trade Mark Journal No.2025/040 3 October 2025

## UK00004266686 19 September 2025 (16,35,41,42)

Crux Performance

Class 16
  Printed matter, namely books, manuals, workbooks, instructional materials, and playbooks relating to business management, leadership development, organisational effectiveness, and team performance; printed educational materials for leadership training and coaching; printed diagnostic tools and checklists for business problem-solving and collaboration; brochures, printed guides and reference materials relating to business transformation and performance improvement.
Class 35
  Business management consultancy; strategic business advisory services; business organisation consultancy; business management assistance; professional business consultancy; consultancy relating to business operations and project management; consultancy relating to business leadership, organisational change and transformation; business process improvement services; business strategy development; business risk management services; business performance benchmarking and diagnostics; business consultancy relating to team performance and organisational effectiveness; providing information and advice relating to business leadership, organisational collaboration, and high-performance execution.
Class 41
  Educational services relating to leadership, team development and organisational effectiveness; business training consultancy services; professional coaching services for leaders, executives and teams; provision of leadership development programs, seminars, workshops and masterclasses; training services relating to business management, collaboration and problem-solving; development and dissemination of educational materials for leadership and business skills; publication of educational materials and playbooks in printed or electronic form; mentoring and coaching services for organisational growth and performance improvement; training services in relation to growth mindset, organisational learning and flow state optimisation.".
Class 42
  Providing temporary use of non-downloadable software for business diagnostics, performance tracking, leadership assessment and organisational collaboration; software as a service (SaaS) featuring programs for training, leadership development and team coaching; online platforms for conducting business diagnostics, strategic planning, and project execution monitoring; software design and development for performance improvement systems; provision of online non-downloadable training modules, playbooks and interactive educational materials relating to business leadership, team performance, and organisational transformation.

Lean Practice Ltd