# Trade Mark Journal No.2025/041 10 October 2025

## WO0000001877701 (9,35,42)

Office of origin: United States of America

Date of International Registration:30 May 2025
Date of designation in the UK: 30 May 2025

The mark consists of the letter "B" to the left of a circle.

The mark contains the colours black and pink which are claimed as a feature of the mark.

The mark consists of the letter "B" to the left of a circle.

International priority date claimed: 7 February 2025 (United States of America) (99033259)

Class 9
  Downloadable computer software for use in marketing and advertising; downloadable computer software for use in product advertising, opinion polling, measuring and analyzing consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors, markets and customer opinion polls; downloadable reports relating to the foregoing; software for conducting, collecting, processing, analyzing and transmitting market information, market insights and market research.
Class 35
  Advertising, marketing and promotion services; advertising and marketing research services; business analyses; advertising planning; advertising consultation; analysis of advertising response; advertising and marketing consultancy; modeling for advertising, marketing or sales promotion; statistical evaluations of advertising and marketing data; collection and analysis of market research and market data and statistics; data analytics and measurement services relating to and for use in marketing and advertising, product advertising, opinion polling, consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors, markets and customer opinion polls (term considered too vague by the International Bureau pursuant to Rule 13 (2) (b) of the Regulations); marketing and business consulting, namely, tracking, analyzing and predicting consumer behavior; providing strategies, insight, and guidance on marketing and consumer behavior; providing shopping information based on research data and consumer behavior.
Class 42
  Data analytics and measurement services, including non-downloadable computer software, electronic reports and analysis, and other services relating to and for use in marketing and advertising, product advertising, opinion polling, consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors, markets and customer opinion polls; providing an online software platform for conducting product and market surveys, and analyzing market research data and consumer response (term considered too vague by the International Bureau pursuant to Rule 13 (2) (b) of the Regulations).

Behaviorally, Inc.

Representative: Lisa W. Rosaya Manatt, Phelps & Phillips, LLP, 7 Times Square, New York NY 10036, UNITED STATES OF AMERICA