# Trade Mark Journal No.2025/041 10 October 2025

## WO0000001877073 (9,35,42)

Office of origin: Benelux Office for Intellectual Property (BOIP)

Date of International Registration:18 February 2025
Date of designation in the UK: 18 February 2025

The mark contains the colour dark blue

International priority date claimed: 21 October 2024 (Benelux Office for Intellectual Property (BOIP)) (1512884)

Class 9
  Downloadable software in the form of a mobile application; application software for telephones/mobile devices; software, namely, downloadable and non-downloadable software development tools for creating mobile Internet applications, web applications, websites and client interfaces; website development software; customer relationship management (CRM) software; computer software for creating databases used for searching for information and data; computer software, namely applications enabling sales and field service employees to update and access data stored in corporate databases in real-time, using a mobile device, with telephony fully integrated with the telephone and/or software elements of the mobile device; software for providing an online database in the field of transaction processing in order to upload to the server data related to such transactions, provide statistical analysis and produce notifications and reports; software providing information about real-time integrated business management combining information from various databases and presenting it in a simple user interface; downloadable software, mobile applications and cloud computing software for providing data analysis, commercial analyses and commercial information and for collecting and analyzing data; computer software for web and mobile applications intended for providing data analysis, business analysis and business information, and collecting and analyzing data; enterprise software in the nature of a database for compiling data, customer data and customer interactions to enable marketing specialists to plan, customize and optimize customer communications through marketing, sales, and services lifecycle; downloadable software and computer programs for the recovery, tracking, analysis, testing, evaluation and management of data, customer data and customer interactions; downloadable software and computer programs for the recovery, tracking, analysis, testing, evaluation and management of data, customer data and customer interactions in the field of marketing, sales and services; downloadable computer programs and software stored on data carriers for the recovery, tracking, analysis, testing, evaluation and management of data from computer networks, and the Internet in the field of marketing, sales and services; computer application software for mobile telephones, portable media players, laptop computers, namely, software for providing data analytics, commercial analytics, and commercial intelligence and for collecting and analyzing data; downloadable software and software recorded on data media for digitizing, displaying, processing, evaluating and generating data on computer networks, the Internet, and mobile terminals and devices in the fields of marketing, sales, services, commercial analytics, data analytics and commercial intelligence; downloadable software for generating embeddable codes for online sites, for the purpose of creating, customizing, developing, planning, tracking, analyzing, testing, evaluating and managing online content on online user sites, online social media sites and other online forums; software for the development, deployment and management of computer systems and applications; scientific, surveying, photographic, cinematographic, optical, measuring, signalling, checking (supervision) and teaching apparatus and instruments; monitoring apparatus; apparatus for sound or image recording, transmission and reproduction; magnetic recording media, sound recording disks; calculating machines; data processing computers and apparatus; computer memory devices; modems; facsimile machines; intercommunication apparatus; computer programs (stored, downloadable); recorded computer operating programs; computer game programs; software (recorded or downloadable), in particular for the consultation, representation, processing and output of multimedia data on computer networks, including the Internet and mobile terminals; data carriers of all kinds containing machine readable information, and sound and image recording carriers (except unexposed films), databases and information recorded on data carriers (downloadable); downloadable electronic publications; interfaces for computers and mobile devices; downloadable music and image files; downloadable ringtones for mobile telephones; electric installations for the remote control of industrial operations.
Class 35
  Commercial services, strategic planning services and marketing data analysis services for businesses, including for websites and mobile sites; customer loyalty services for commercial, promotional and advertising purposes; marketing services for others, namely, development of marketing, placement, strategy and management content relating to the media, strategic assistance relating to social media and community management of social media; business assistance services for third-party procurement relating to engagement regarding clients and customer interactions on the Internet and other media; assistance, advisory and consultation services with regard to commercial management, commercial planning, commercial analysis, commercial organization, commercial operations, advertising, marketing, sales and services; compilation and systematization of data, statistics and information into computer databases; compilation and systemization of data and information into computer databases in the field of marketing, sales and services; office functions, namely administration and indexing of information, websites and other sources of information for commercial purposes; compilation of data, in particular images, audio and/or video data into computer databases for commercial purposes; providing information with respect to sales, services and marketing via an online searchable database; monitoring of social sites, publications on the Internet, content on the Internet and online content for third parties for commercial and marketing services; advertising, in particular television advertising, online advertising on a computer network, radio advertising, direct mail advertising, bill-posting, printing services and advertising on the Internet; dissemination of advertisements; dissemination of advertising material [leaflets, prospectuses, printed matter, samples]; advertising via mobile telephone networks; advertising via mobile telephones with a television screen; advertising on the Internet for others; advertising agency services; planning and creation of advertising metrics; presenting companies on the Internet and other media for promotional purposes; dissemination of samples; sales promotion for the benefit of third parties, public relations; market research, including in particular for the benefit of third parties, on digital networks (web advertising); telemarketing services; market studies and analyses; public relations agency services, namely public relations works; commercial information agency services; writing of advertising texts; updating of advertising material; rental of advertising time on all communication media; publication of advertising texts; advertising mail; rental of advertising material; production of advertising films; opinion polls; news clipping services; marketing services; market study; market research; rental of advertising space on the Internet; layout services for advertising purposes; conducting advertising programs; services of a multimedia agency (advertising); merchandising agency services, namely advertising, search for new outlets and market study and analysis; auctioning, also on the Internet; organizing and conducting exhibitions and trade fairs for industrial (professional), commercial and advertising purposes; business management and organization consultancy, in particular business concept development; personnel management consultation; outsourcing services [business assistance]; commercial efficiency expert services, organization of commercial and economic contacts, also on the Internet; intermediary services with respect to contracts for third parties on providing services; intermediary services with respect to contracts for third parties on the purchase and sale of goods; consumer assistance with claims [office functions] via helplines for consumers, in particular for Internet users [call center services]; conducting searches in computer files, databases, on the Internet and on computer networks, for others, concerning commercial matters and offers for goods and services; systematization of data into computer data banks; computerized file management; compilation of statistics; office functions for organizing and indexing data and information; office functions for the creation of indexes concerning information, websites and other information sources; collecting data, in particular visual, audio and/or video data in computer databases; optimization of online websites on the Internet for third parties for marketing purposes.
Class 42
  Development of software and software packages; software development in the field of mobile applications; providing temporary use of online non-downloadable software development tools; computer technology consultancy services in the field of data management, data analysis and commercial intelligence analysis; technical data analysis services; software as a service (SaaS) offering a software intended for providing data analysis, commercial analysis and commercial intelligence and to collect and analyze data; software for platform as a service (PaaS) in the nature of a database for compiling data, customer data and customer interactions to enable marketing specialists to plan, customize and optimize customer communications via marketing, sales, and services lifecycle; platform as a service (PaaS) offering software platforms for retrieving, tracking, analyzing, testing, evaluating and managing data, customer data and customer interactions; platform as a service (PaaS) featuring software platforms for retrieving, tracking, analyzing, testing, evaluating and managing data, customer data and customer interactions in the field of marketing, sales and services; platform as a service (PaaS) featuring software platforms to enable marketing specialists to plan, customize, optimize, monitor, analyze, and evaluate customer interactions across channels and devices; platform as a service (PaaS) featuring software platforms to enable marketing specialists to plan, customize, optimize, monitor, analyze, and evaluate customer interactions via social media, customer relationship management (CRM) systems, point-of-sale systems, web audience metrics, online tickets, email and mobile devices; support services in the field of providing online non-downloadable software and applications; online hosted computer services, namely, design, development, customization, and maintenance of software applications for the benefit of third parties and related support services; technical research; advisory services regarding information technology; software installation; computer system design and analysis; conversion of data and documents from physical media to electronic data carriers; software maintenance; remote monitoring of computer systems; rental of computer software, of web servers; scientific and technological services as well as research and design services relating thereto; industrial analysis and research services; design and development of computers and software; software consulting services; design and analysis of computer systems including for publishing images, links, videos, texts and other brand content, for retrieving, sorting, filtering and moderation of user-generated content and wireless communications, for managing brand content on online multimedia social sites and social networks, and for analyzing, retrieving and managing the performance of brand engagement; creation and maintenance of web sites for others; provision of Internet search engines; styling [industrial design]; advice regarding website design; consultancy in the design and development of computer hardware; digitization of documents; copying of computer programs; providing online non-downloadable software and/or providing temporary use of online non-downloadable software for generating embeddable codes for online sites, for the purpose of creating, customizing, developing, planning, tracking, analyzing, and managing of third-party online content; provision of online non-downloadable software for creating and deploying customized interactive content on social profiles; packaging design services; technical project study; quality control; recovery of computer data; rental of web servers; research and development of new products for third parties; server hosting; packaging designer services; providing online non-downloadable software for creating and deploying customized interactive content on social profiles; provision of non-downloadable software on line.

Efficy, S.A.

Representative: Novagraaf Belgium S.A./N.V., Terhulpsesteenweg 187, B-1170 Brussel, BELGIUM