# Trade Mark Journal No.2025/041 10 October 2025

## UK00004270865 29 September 2025 (9,35,42)

HEY SAINSBURY’S

Class 9
  Downloadable and non-downloadable software using artificial intelligence for natural language search; software using artificial intelligence to assist with creating shopping lists and locating items in a supermarket; software for generating grouped product results based on user queries; software for recommending food items and ingredients for specific dishes; software for suggesting food group pairings and culinary combinations; software using artificial intelligence for accessing, browsing and searching online databases; machine learning software for analysing user preferences and generating personalised food recommendations; mobile applications for conversational interaction with grocery and recipe-related services; downloadable mobile applications for use on smartphones and tablets, featuring AI-powered natural language search and food recommendation tools; electronic databases featuring food and product information accessible via AI search tools; downloadable software for managing shopping lists and meal planning; software for integrating with third-party grocery retailers and recipe platforms; data analytics software for tracking user interactions and improving recommendation accuracy; interfaces and APIs for integrating AI search capabilities into other platforms; downloadable instructional materials and user guides related to AI-powered food search and planning tools.
Class 35
  Advertising and promotional services relating to food, grocery, and recipe-based products; marketing services using AI-generated insights and personalised recommendations; distribution and administration of promotional codes and offers based on user behaviour; business consultancy and advisory services relating to the promotion of food and grocery products; market research and consumer insight services based on AI-driven search and recommendation data; provision of targeted advertising via websites, mobile applications, and conversational interfaces.
Class 42
  Providing online non-downloadable software for creating and generating text; providing online non-downloadable software using artificial intelligence for responding to ingredient and recipe based questions in a conversational interface; software as a Service (SaaS) featuring artificial intelligence tools for natural language search and product recommendation; cloud computing services featuring software for data analysis, user profiling, and behavioural prediction; providing temporary use of non-downloadable software for AI-powered customer engagement and support services; providing online non-downloadable software for discovering and recommending products based on user input; providing non-downloadable software for accessing, browsing and searching online databases; Providing online non-downloadable software to assist with retail decisions and food shopping, including personalised suggestions and basket-building tools; development and maintenance of AI-based search engines and recommendation systems; hosting platforms and cloud infrastructure for AI-driven recipe planning, food discovery, and grocery management tools; design and development of computer software for culinary and grocery-related applications.

J Sainsbury plc

Representative: CMS Cameron McKenna Nabarro Olswang LLP