# Trade Mark Journal No.2025/043 24 October 2025

## UK00004221400 19 June 2025 (35,36,38,39,41,43)

FOREVER FORWARD

International priority date claimed: 7 January 2025 (United States of America) (98941322)

Class 35
  Providing loyalty, discount, promotional and incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Promoting goods and services of others by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; Administration of loyalty programs, namely, managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members of a loyalty program; Providing, managing, operating, administering and organizing a loyalty, discount, promotional and incentive awards program, whereby loyalty points are earned for purchases made via credit cards which can be redeemed for purchase of a company's merchandise, services and travel services; Promotion of special events; Membership club services in the nature of providing incentives, discounts, and awards to members in the field of travel and transportation; Providing membership club services, namely, providing members access to and use of office equipment and machinery for business meetings; Administration of loyalty and incentive programs; Administration of frequent flyer programs; Sales promotion through customer loyalty programs; Loyalty, incentive and bonus program services; Promoting the goods and services of others; Loyalty scheme services; Advertising, marketing and promotional services; Management, operation, organization and supervision of customer, incentive, loyalty, discount and promotional schemes; Incentive, loyalty, discount and promotional card services; Administration of incentive award programs to promote the sale of the goods and services of others; Customer club services, for commercial, promotional and/or advertising purposes; Managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members.
Class 36
  Financial services, namely, providing stored value accounts in an electronic environment; Issuance of credit cards; Electronic commerce payment service that enables consumers to use loyalty points, reward points, and miles; Financial affairs; Monetary affairs; Bank card, credit card, debit card and electronic payment card services; Exchange services relating to tokens of value (not being legal tender); Electronic commerce payment service that enables consumers to earn and/or spend loyalty points, reward points and miles for purchases and other uses of the cards and payment service and that enables consumers to use loyalty points, reward points and miles to make online and offline purchases, in whole or in part, of goods and services; Providing incentive award programs through issuance and processing of loyalty points, the distribution of prepaid stored value card, and promotional codes, coupons, and other discounts for participants in a loyalty program for making purchases within a website or application; Providing loyalty points for participants in a loyalty program for making purchases within a website or application; Aircraft financing.
Class 38
  Providing internet access; Telecommunications.
Class 39
  Air transport of passengers, cargo, and freight; Providing travel agency services, namely, providing transport reservation services, air transportation reservation services, vehicle reservation services, cruise reservation services, ride share rental reservation services, limo rental reservation services, airport transfer reservation services; Providing information in the field of travel; Transportation and transit of passengers' luggage; Providing information concerning passengers' luggage in transit and delivery; Air travel passenger ticketing and check-in services; Transportation services, namely, checking of baggage; Booking of checked baggage, transport upgrades, airport transit lounge facility access, and seats for travel; Providing air transportation services, namely, seat selection services, carry-on baggage transport services, priority airline passenger boarding services, air transportation service upgrades; Providing access to transit lounge facilities for passengers, including shower facilities; Providing access to transit lounge facilities for passengers; Providing an online computer database featuring information on travel; Booking and providing ancillary travel services, namely seat selection, checked baggage, carry-on baggage, priority security screening, priority boarding, food and beverage, in-flight headphones, upgrades, in-flight entertainment, airport lounge access; Ground support services in the field of air transportation, namely, marking, sorting, loading, unloading, transfer, and transit of cargo and passengers' luggage; Transport; Packaging and storage of goods; Travel management; Travel arrangement; Travel reservation; Escorting of travellers; Car parking; Vehicle rental; Garage rental; Chauffeur services; Transportation logistics; Aircraft rental; Guarded transport of valuables; Transport and travel information; Managing travel itineraries; Booking access to airport lounges; Unloading and repacking services; Providing information relating to cargo unloading services; Air travel passenger ticketing and check-in services; Airport ramp services; Transporting aircraft at airport; Providing aircraft parking and storage; Aircraft towing; Air passenger wheel-chair services at airport.
Class 41
  Travel services, namely, providing headphones on aircraft for use for entertainment purpose; Providing in-flight and airport lounge entertainment services, namely, providing non-downloadable movies, non-downloadable audio and audio programs featuring podcasts in the fields of music, current events, news, pop culture, politics, history, sports, and comedy, non-downloadable music, documentaries, and music videos, non-downloadable live and recorded television news shows, non-downloadable video and online games, non-downloadable fiction e-books on a variety of topics; Non-downloadable non-fiction e-books on a variety of topics; Non-downloadable fiction audio books on a variety of topics; Non-downloadable television programs in the field of children's entertainment, and non-downloadable news articles and information in the field of sports; Entertainment services in the nature of organizing, arranging and hosting social and cultural entertainment events and sporting events; Entertainment services, namely, live music concerts; Arranging and conducting of concerts; Booking of seats for shows; Ticket agency services [entertainment]; Ticket reservation and booking services for education and sports activities and events; Ticket reservation and booking services for recreational and leisure events.
Class 43
  Providing conference rooms; Providing conference room facilities; Food and drink catering; Café services; Restaurant services; Bar services; Providing food and drink services; Providing hotel reservation services; Provision of general purpose facilities for conducting business, meetings and conferences; Restaurant and bar reservation services; Providing membership club services, namely, providing club members food and drink in airports, and conference rooms; Providing airport lounge facilities for providing food and drink; Restaurant services, namely, providing of food and drink in airports and on aircraft; Providing an online computer database featuring information about temporary lodging and accommodations; In-flight food and beverage services being providing in-flight meal services in an airplane; Information, advice and reservation services for the provision of food and drink; Providing membership club services namely, providing members access to and use of work space for business meetings.

American Airlines, Inc.

Representative: Taylor Wessing LLP