# Trade Mark Journal No.2025/043 24 October 2025

## UK00004272419 1 October 2025 (9,35,36,42)

ALTERITY

Class 9
  Downloadable financial software; software that allow payment processing for transactions with credit cards, debit cards, gift cards, cash, and other payment forms; computer software for making, authenticating, facilitating, operating, managing, and processing payment transactions with credit cards, debit cards, prepaid cards, payment cards, gift cards, and other payment forms; computer software for use in relation to business management, marketing, sales analysis, customer relationship management, customer loyalty programs, and data compilation and analysis; authentication software for controlling access to and communications with computers and computer networks; software in the form of virtual bank cards, virtual debit cards, virtual credit cards and virtual pre-payment cards; computer software for use in contactless transactions with retailers, merchants, and vendors via mobile devices; application software for mobile devices; magnetically encoded payment cards; smart cards; credit cards; debit cards; charge cards; pre-paid cards.
Class 35
  Development, implementation and management of gift, reward and incentive programs, and supplier and payment programs; customer loyalty and incentive programmes promoting the sale of transaction cards through the administration of incentive award programs; incentive award programs to promote the sale of products and services of others; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; collection of data; data collection for others; compilation of information relating to financial data; computerised data verification.
Class 36
  Financial services, financial transaction services; electronic funds transfer services; transfer of funds; electronic payment services; payment processing services, including services for making and processing payment transactions with credit cards, debit cards, gift cards, cash, gird cards, and other forms of payments; financial information, management and analysis services; services for authorising and settling electronic payment transactions; electronic wallet (e-wallet) services; prepaid card services in the nature of processing payments made with reloadable and non-reloadable prepaid cards; financial services for the management of pre-paid credit cards with membership card function; management services of pre-paid card with membership card function; payment services using purchasing reward point; information and advisory services related to the aforementioned services.
Class 42
  Software as a service (SaaS); Software as a service (SaaS) featuring payment processing, electronic payment, money transfer, and electronic funds transfer and mobile payment software; Software as a service (SaaS) featuring software for contactless transactions with retailers, merchants, and vendors via mobile devices; platform as a service (paas); providing temporary use of on-line non-downloadable authentication software for controlling access to and communications with computers and computer networks; Software-as-a-Service (SAAS) services featuring software for data security, user authentication, and fraud detection; providing temporary use of online non-downloadable computer software for managing customer relations (CRM) and loyalty programs, namely, software to create, manage, and analyse customer contact and account information, generate and track customer loyalty programs, and generate reports; technical consulting services in the field of data management and data analytics; technical data analytics services; providing on-line non-downloadable software for use in data science, data analytics, predictive analysis, business intelligence, machine learning, artificial intelligence, data mining, data preparation, data visualisation, data cleaning, data management, data transformation, big data analysis and data driven-decision making.

EML PAYMENT SOLUTIONS LIMITED

Representative: Barker Brettell LLP