# Trade Mark Journal No.2025/044 31 October 2025

## UK00004280621 20 October 2025 (35,42)

OPENTTD

International priority date claimed: 14 October 2025 (United States of America) (99442479)

Class 35
  Advertising services; marketing services; providing direct access to advertising inventory suppliers via an online marketplace; provision of an online marketplace for buyers and sellers of digital advertising inventory; online auction services in the field of advertising; mediation of advertising; rental and sales of advertising space on the internet; online advertising network matching services for connecting advertisers to websites; providing advertising and marketing services for facilitating buying and selling advertising space; providing online searchable databases in the field of advertising space; advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; advertising research services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results.
Class 42
  Providing online non-downloadable software; providing online non-downloadable software for purchasing and tracking advertising space; providing online non-downloadable software for publishing advertisements online; providing online non-downloadable software for accessing online advertising inventory; providing online non-downloadable software for optimizing online advertising; providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; providing online non-downloadable software for single sign-on authentication, identity management, data privacy management, and consent collection; providing online non-downloadable software for digital media measurement, website audience analysis and advertising; providing online non-downloadable software in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; providing online non-downloadable software for maintaining, managing, monitoring, analyzing, encrypting, and authenticating digital user data; providing online non-downloadable software for data collection and data usage in the field of digital advertising and marketing; providing online non-downloadable software for providing single sign-on security interfaces on desktops, servers, mobile devices, network devices and web interfaces; providing an online portal for accessing online non-downloadable software; providing an online portal for accessing online non-downloadable software for purchasing and tracking advertising space; providing an online portal for accessing online non-downloadable software for publishing advertisements online; providing an online portal for accessing online non-downloadable software for accessing online advertising inventory; providing an online portal for accessing online non-downloadable software for optimizing online advertising; providing an online portal for accessing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; providing an online portal for accessing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing an online portal for accessing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing an online portal for accessing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; providing an online portal for accessing online non-downloadable software for single sign-on authentication, identity management, data privacy management, and consent collection; providing an online portal for accessing online non-downloadable software for digital media measurement, website audience analysis and advertising; providing an online portal for accessing online non-downloadable software in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; providing an online portal for accessing online non-downloadable software for maintaining, managing, monitoring, analyzing, encrypting, and authenticating digital user data; providing an online portal for accessing online non-downloadable software for data collection and data usage in the field of digital advertising and marketing; providing an online portal for accessing online non-downloadable software for providing single sign-on security interfaces on desktops, servers, mobile devices, network devices and web interfaces; software-as-a-service (SaaS) services; software-as-a-service (SaaS) services featuring software in the field of purchasing and tracking advertising space; software-as-a-service (SaaS) services featuring software for publishing advertisements online; software-as-a-service (SaaS) services featuring software for accessing online advertising inventory; software-as-a-service (SaaS) services featuring software in the field of optimizing online advertising; software-as-a-service (SaaS) services featuring software in the field of optimization of online advertising impressions, and participation in online advertising auctions and exchanges featuring real time bidding; software-as-a-service (SaaS) services featuring software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; software-as-a-service (SaaS) services featuring software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; software-as-a-service (SaaS) services featuring software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; software-as-a-service (SaaS) services featuring software for single sign-on authentication, identity management, data privacy management, and consent collection; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) services featuring software in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; Software as a service (SaaS) services featuring software for maintaining, managing, monitoring, analyzing, encrypting, and authenticating digital user data; Software as a service (SaaS) services featuring software for data collection and data usage in the field of digital advertising and marketing; Software as a service (SaaS) services featuring software for providing single sign-on security interfaces on desktops, servers, mobile devices, network devices and web interfaces; Providing user authentication services using single sign-on technology via a website.

The Trade Desk, Inc.

Representative: Abion UK Limited