# Trade Mark Journal No.2025/044 31 October 2025

## WO0000001870389 (35,42)

Office of origin: United States of America

Date of International Registration:11 March 2025
Date of designation in the UK: 11 March 2025

The mark consists of the stacked words "DEEP CUSTOMER", above the words "ENGAGEMENT AI", which is, in turn, above the words "BY BCG X", all to the right of a design comprised of a square containing two circles and a chevron.

"CUSTOMER ENGAGEMENT"

International priority date claimed: 11 September 2024 (United States of America) (98745235)

Class 35
  Providing business management consulting services; business management consulting services, namely, business analysis and strategic planning related to sales, marketing, and customer relationship management; business consulting, namely, providing advice about customer relationship management best practices; business management consulting services, namely, advising retailers on sales and pricing strategies, promotions, and markdowns; development of marketing strategies and concepts; brand positioning services; business data analysis; providing marketing and business advice in the field of business data analytics and implementation of data-driven business strategies; providing analysis of market research data and statistics; providing information about customer relationship management via a website.
Class 42
  Providing temporary use of online non-downloadable software for customer relationship management; providing temporary use of non-downloadable software for use in customer relationship management (crm), marketing and sales automation, customer service and support, customizable marketing and advertising, managing online content, deploying customized interactive content, optimization of websites for third-parties for marketing purposes; providing temporary use of online non-downloadable software for business project management, namely, predicting project outcomes and modifying project implementation to increase likelihood of success in business projects; providing temporary use of online non-downloadable software for business management and project planning using data analytics, artificial intelligence, and process and organizational design strategies; providing temporary use of online non-downloadable software for business management, predicting customer behaviors, delivering real-time upselling and cross-selling suggestions, and pricing recommendations; providing online non-downloadable software for big data analysis and visualization via a website; providing information about customer relationship management via a website.

The Boston Consulting Group, Inc.

Representative: DLA Piper UK LLP, 160 Aldersgate Street London EC1A 4HT UNITED KINGDOM