# Trade Mark Journal No.2025/045 7 November 2025

## UK00004285681 29 October 2025 (9,35,42,44)

BeautyShelf

Class 9
  Downloadable mobile applications; downloadable computer software; downloadable software for use with mobile phones and smart devices; downloadable software for social networking, online communities, e-commerce, affiliate marketing, product discovery, comparison, price tracking and price comparison; downloadable software enabling users to upload, share, save, curate, view and interact with user-generated content, ratings, reviews and recommendations relating to beauty, skincare, haircare, cosmetics, personal care, fragrance, wellness and health products; downloadable software for accessing online marketplaces and retail information platforms; downloadable software for analysing and displaying product information, wishlist data and pricing information.
Class 35
  Online retail store services and retail store services provided via a global computer network, namely the bringing together, for the benefit of others, of cosmetics, skincare, haircare, fragrances, wellness and health products, enabling customers to conveniently view and purchase those goods from online retail websites; provision of an online marketplace for buyers and sellers of goods and services; affiliate marketing; influencer marketing; sales promotion for third parties; promotional, advertising and marketing services; promoting the goods and services of others via online and social media platforms; provision of commercial information and advice for consumers in the choice of products and services; administration of incentive and loyalty programs to promote the sale of goods and services of others; compilation, collection, analysis and reporting of business data; business consultancy in relation to online retailing, digital marketing and influencer engagement.
Class 42
  Software as a service (SaaS) featuring computer software for social networking, online communities, e-commerce, affiliate marketing, price comparison, product discovery and data analytics in the fields of beauty, skincare, haircare, cosmetics, personal care, fragrance, wellness and health; design, development and maintenance of computer software, mobile applications and web platforms; providing temporary use of non-downloadable computer software for uploading, saving, sharing, viewing and interacting with user-generated content, ratings, reviews, recommendations and wishlists; providing online non-downloadable computer software for analysing and displaying product, sales and pricing data; hosting of websites, databases and online platforms; design and development of application programming interfaces (APIs) for data feeds, third-party integrations and automated connections with affiliate networks, payment platforms and analytics tools; provision of software using artificial intelligence and machine learning for product recommendations and data analysis; consultancy relating to software development and data integration.
Class 44
  Providing online information in the fields of beauty, skincare, haircare, cosmetics, personal care, fragrance, health and wellness; provision of user-generated content, ratings, reviews, recommendations and shared experiences relating to beauty, skincare, haircare, cosmetics, personal care, fragrance and wellness products; providing access to online content featuring beauty and personal care routines; providing a platform for users to share and view information and experiences relating to beauty, skincare, haircare, cosmetics and wellness; providing beauty-related information via online platforms and mobile applications.

BeautyShelf LTD