# Trade Mark Journal No.2025/048 28 November 2025

## WO0000001886599 (35,41,42,43)

Office of origin: France

Date of International Registration:17 July 2025
Date of designation in the UK: 17 July 2025

International priority date claimed: 24 January 2025 (France) (5115448)

Class 35
  Consulting services regarding administration and commercial management of hotels; consulting, advisory and assistance services for advertising, marketing and promotion; business management and organization consultancy; branding creation services (advertising and promotion); advisory services with respect to corporate branding; production of video recordings for advertising purposes; branding strategy services, namely, developing business and advertising content; advertising and marketing agency services; commercial business management; design of marketing strategies; advertising services; public relations service; company audits (commercial analyses); market study and analysis services; commercial intermediation services; assistance in personnel recruitment and placement; human resources management and personnel recruitment services; drafting, consulting, development and implementation of advertising, marketing, communication and marketing strategies in the field of hotels, spas and food and beverage serving; promotion of hotels or hotel services, spa and restaurant services via the Internet; administrative management of restaurants, hotels and spas; hotel management services for others; human resources management and personnel recruitment services in the hotel field; business process management in the hotel field; advice on organization of hotel companies; advertising and promotional services in the hotel field; digital marketing campaigns in the hotel field; business data analysis in the hotel field; market research and analysis services in the hotel sector; outsourcing services in the field of commercial operations in the hotel field; information and advisory services relating to pricing policy for hotel establishments; organizing and conducting commercial events in the hotel field; providing recommendations of products or services to consumers for commercial purposes in the hotel sector; managing loyalty programs for third parties; marketing, managing and promoting loyalty programs; organizing promotional campaigns related to loyalty programs; managing databases relating to loyalty programs; analyzing commercial and behavioral data to optimize customer loyalty and marketing campaigns; strategic advice for the implementation and management of loyalty programs in the hotel industry; managing loyalty reward programs; managing and promoting restaurant offers, temporary accommodation and bars proposed by third parties in the context of a loyalty program; commercial management and commercial promotion, related to a loyalty program and to partnerships with hotels and hotel industry activities.
Class 41
  Training; coaching [training]; staff training service; training services related to communication technology; electronic desktop publishing; organization of training applying distance instruction methods; organization and conducting of training workshops, colloquiums, conferences, conventions, seminars, symposiums; organizing entertainment events in the hotel sector; providing entertainment equipment and facilities in hotels; training services in the field of cleaning of hotels; education services relating to vocational training in the field of hotels, spas, and food and beverage serving; educational services relating to the service trades in food and beverage serving and luxury hotels; training service in the field of customer relations; training and education on the use of loyalty program tools; training and education in the field of customer experience; organizing and conducting events such as conferences, workshops, seminars and exclusive experiences; educational services in the field of customer relationship management; coaching (personalized training) and workshops for the staff of partner hotels to ensure seamless and aligned quality with the standards of a loyalty program; creating and organizing cultural, sporting, culinary or event experiences exclusive to members of the hotel program.
Class 42
  Design, development and maintenance of software, software applications and mobile applications in the tourism, travel and hotel sector; design, development and maintenance of software, software applications and mobile applications in the field of hotel and restaurant management; software as a service (SaaS) in the field of hotel management; design, development and maintenance of computer systems and tools for updating databases in the hotel field; research and development of new products for third parties in the hotel sector; development of software and mobile applications within the framework of customer experience in the hotel field; design, development and maintenance of software, software applications and customizable mobile applications for customer experience and courses in the hotel sector; design, development and maintenance of software, software applications and mobile applications for the management of loyalty programs; hosting digital platforms for the management of benefits and points for members of a loyalty program; online non-downloadable software for accumulating, managing and redeeming loyalty points; developing digital solutions to improve the customer experience as part of loyalty programs; maintenance of computer systems and software used for managing loyalty programs.
Class 43
  Hotel services; temporary accommodation; bar services; restaurant (food) services; catering services; temporary accommodation reservation; advisory services relating to hotel facilities; hotel catering services; assessing hotel rooms [hotel services]; information relating to hotels; advice and assessment of restaurant and hotel services provided by partners as part of a loyalty program; provision of online booking services in partner establishments for members of a loyalty program.

LUXURY PLACES & HOTELS

Representative: Monsieur Julien DELUCENAY ARDAN, 18 avenue de l'Opéra, F-75001 PARIS, FRANCE