# Trade Mark Journal No.2025/049 5 December 2025

## WO0000001887593 (35,42)

Office of origin: United States of America

Date of International Registration:14 February 2025
Date of designation in the UK: 14 February 2025

The mark consists of the stacked words "GROWTH AI" over "BY BCG X", all to the right of a square design comprised of three stacked triangles resembling an upward facing arrow.

"GROWTH AI"

International priority date claimed: 16 August 2024 (United States of America) (98701913)

Class 35
  Providing business management consulting services; business management consultancy in the field of business decision-making for consumer packaged goods companies; business consulting and advisory services in the field of strategic business decision-making; providing information in the field of business management; data analysis services, namely analyzing data regarding public perceptions of business and market trends; conducting business surveys in the field of business management and market trends; business consulting services, namely, business data collection, business data analytics, providing business research surveys, and generating business reports for use in business consulting; compilation, processing, preparation and provision of business information for use in evaluating market trends related to business transactions for others; providing and updating a score, in the nature of preparing business marketing reports featuring a score for measuring public opinion about business transactions and market trends; business consulting services, namely, providing guidance for predicting and quantifying public opinion in financial markets and business transactions.
Class 42
  Providing temporary use of online non-downloadable software for business project management, namely, assisting consumer packaged goods companies in improving strategy to reduce costs and increase productivity, predicting project outcomes and modifying project implementation to increase likelihood of success in business transformation projects; providing temporary use of online non-downloadable software for business management and business management transformation projects using data analytics, artificial intelligence (AI), and process and organization re-design strategies; providing temporary use of online non-downloadable business management software for use in connection with big data analysis, strategic planning, and workforce upskilling, and organization re-design; providing temporary use of online non-downloadable software for business management and for deriving insights from business and marketing technical data, data modelling, artificial intelligence (AI) modelling, and algorithms; providing cloud computing services, namely, providing online scalable data storage, and cloud computing services featuring software for use in analysis, and visualization; providing online non-downloadable software for big data analysis and visualization via a website; providing information about software, and software tools for big data analysis and visualization via a website; Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence for big data analysis and visualization services using proprietary AI provided to businesses; technical data analytics services, namely, data automation and collection service using proprietary software to evaluate, analyze and collect data in the fields of business, marketing, advertising, brand development, sales, customer service, cloud computing, data analytics, customer information, customer relationship management, and employee efficiency; software as a service (SAAS) services featuring online non-downloadable software for data visualization, data optimization, and data benchmarking services, all the foregoing in the field of business consulting.

The Boston Consulting Group, Inc.

Representative: Sigrid Neilson DLA Piper LLP (US), 500 Eighth Street, NW, Washington DC 20004, UNITED STATES OF AMERICA