# Trade Mark Journal No.2025/049 5 December 2025

## UK00004301400 26 November 2025 (9,35,41,42)

AAR

Class 9
  Downloadable software; downloadable mobile applications; downloadable software for business management, marketing operations, agency relationship management and procurement processes; downloadable project management software; downloadable platforms for agency selection, capability mapping, and commercial analytics; downloadable e-learning software; downloadable digital training materials; downloadable software for data analysis, benchmarking and performance measurement; recorded content, including digital reports, toolkits, guides and templates; downloadable electronic publications relating to marketing, business consultancy, and operating models.
Class 35
  Business management consultancy; marketing consulting; strategic marketing services; consultancy relating to marketing operating model design; commercial audit services; ecosystem audit (business); capability mapping for marketing; consultancy in in-housing strategy for marketing; recruitment, selection and evaluation of marketing and advertising agencies; agency pitch and agency selection services; management of supplier and partner relationships; supplier roster rationalisation; commercial analysis and negotiation services; consultancy in ways of working and process optimisation; conducting health checks and evaluation of agency relationships; benchmarking consultancy; business performance evaluation; business project management; organising and managing marketing projects; consultancy services in relation to learning, training and upskilling in marketing; provision of e-learning services relating to marketing, leadership, agency management and creative briefing; training courses, seminars and workshops in the field of business marketing; provision of online non-downloadable lectures, webinars, training and workshops in the field of marketing business practices; outsourcing services (business operations); provision of information, advisory and consultancy services in business management; market research; commercial research services; business intelligence services; business consultancy.
Class 41
  Education and training; organising, arranging and conducting conferences, exhibitions, seminars, award ceremonies, networking events, industry forums, workshops and live events in the fields of marketing, business management, leadership and creative industries; providing of training courses in marketing, agency management, creative briefing and operating models; e-learning services; online courses, webinars and seminars in the fields of marketing, business operations and leadership; publication of reports, studies, white papers and research in the field of marketing ecosystems and operating models; production of educational and training materials; business coaching; professional development services.
Class 42
  Providing online, non-downloadable software; Software as a service [SaaS]; Providing online, non-downloadable software for business management, marketing operations, agency relationship management and procurement processes; Providing online, non-downloadable project management software; Providing online, non-downloadable e-learning software; Providing online, non-downloadable software for data analysis, benchmarking and performance measurement; Consultancy in the design of business operating models; consultancy in organisational design; process design and organisational process optimisation; design of marketing operating systems; strategy consulting in relation to marketing partner platforms; technology consulting in relation to marketing platforms; design and development of software for business process management, agency relationship management and marketing operations; design of digital systems for managing agency relationships and marketing workflows; providing advice on and development of digital marketing infrastructure; analytical services relating to digital ecosystems; technology audit services; research and development services; design services.

AAR Services Ltd

Representative: Lewis Silkin LLP