# Trade Mark Journal No.2025/049 5 December 2025

## UK00004299272 23 November 2025 (9,16,35,41)

Mark 1

PURPOSEFUL LEAN GOVERNANCE

Mark 2

Purposeful Lean Governance

Mark 3

purposeful lean governance

Class 9
  Software; computer software, computer and mobile applications software; software applications; computer applications; database applications; mobile software; mobile software applications; community networking software; community software; software for conducting general meetings; software, computer applications, databases, mobile applications and computer software for connecting individuals, groups and organisations focused on strategy, governance, policy design, policy implementation and delivery; software, computer applications, databases, mobile applications and computer software for connecting together citizens, groups, organisations, society and communities; applications, software, mobile applications and computer software providing intelligent connectivity between citizens, organisations and communities; software and applications utilising artificial intelligence; computer, software and mobile applications utilising artificial intelligence and connecting individuals, organisations and communities together; computer, software and mobile applications utilising artificial intelligence and connecting citizens, organisations, experts and communities together to enable governance, policy design and implementation to take place; computer and application software connecting communities and experts together to design, develop and implement governance processes and policies to purposefully solve environmental and community problems; computer and application software connecting communities together to improve wellbeing; computer and application software connecting communities together to improve wellbeing through policy design; computer and application software connecting communities together to improve wellbeing through purpose and telos; computer and application software connecting communities together to improve individual wellbeing, societal wellbeing, economic wellbeing and environmental wellbeing; computer and application software connecting communities together to purposefully solve social and environmental problems and create a regenerative economy; computer and application software connecting together individuals, groups, organisations, subject matter experts, and communities together to increase wellbeing, hope, trust, engagement, collaboration, innovation and continuous improvement through policy design; computer and application software connecting communities together to purposefully solve complex problems; application software for social networking services via internet; software for displaying citizen profiles, practitioner profiles, professional profiles, youth profiles, learner profiles, leader profiles and social media profiles; software and mobile applications displaying citizen profiles, practitioner profiles, youth profiles, learner profiles, leader profiles and social media profiles; software and mobile applications displaying citizen profiles, community profiles, professional profiles, organisation profiles, and social media profiles; social media software; communication, networking and social networking software; software applications for sharing stories; podcasts; applications software relating to the provision of news regarding best practice in governance, strategy, policy design and implementation within businesses and government; applications software relating to the provision of news, current affairs and topics of general interest; downloadable applications software relating to the provision of news, current affairs and topics of general interest; blog software; electronic publications; downloadable electronic publications; electronic educational guides, instruction guides and training material; downloadable electronic educational guides, instruction guides and training materials.
Class 16
  Printed matter; publications; policy documents; policy guides; standards documents; governance documents; process documents; printed research guides; printed case studies and policy guides; printed training materials on leadership, governance, strategy, policy design and policy implementation; printed research material for leaders, policy designers and change managers; printed training materials for leaders, policy designers and change teams; printed brochures; printed guides; books; textbooks; study guides; business manuals; educational guides; printed education and training materials; printed policy guides for government, councils, communities groups and organisations; printed policy guides for schools, academies, colleges, universities and other educational establishments; event programmes; marketing leaflets and brochures; advertising leaflets and brochures; business cards; letterheads; notepads; posters; printed advertisements printed job profiles; printed job adverts; printed curriculum vitae; printed résumés; printed references; printed awards; printed certificates; paper badges; printed vouchers; printed tokens; printed advertising literature; advertising posters; newsletters; newspapers; news clippings; leaflets; advertisement posters; publications, brochures, leaflets, workbooks, research documents, training materials and instruction guides.
Class 35
  Business administration and management; organisation administration and management; government administration and management; administration and management of practitioners, leaders, consultants and subject matter experts focused on governance, strategy, policy design, process design, management systems, operational design, HR, IT, artificial intelligence and change management; administration and management of communities of practice focused on governance, strategy, policy design, process design, management systems, HR, IT, artificial intelligence and change management; administration and management of individuals and groups focused on governance, strategy, policy design and policy implementation; administration and management of a collective group of individuals, organisations and government officials focused on governance, strategy, policy design and policy implementation; administration and management of a collective of governance experts, strategy experts, policy experts, operational experts, organisational psychologists, neuroscientists, behavioural scientists, data scientists and change management experts; stewardship of cross generational groups of citizens, governance experts and policy experts; stewardship of a cross generational collective of purposeful citizens; administration and management of cross generational communities collectively focused on governance, purposeful policy and practice; administration and management of cross generational individuals, groups, communities and organisations collectively focused on purpose, policy, process and people; administration and management of cross generational individuals, groups, communities and organisations collectively focused on purpose, people, place and planet; administration and management of cross generational communities collectively focused on policy, impact and collaborative change; administration and management of cross generational communities collectively focused around purpose and impact; administration and management of cross generational communities; administration, management and display of organisational roles, including strategic, policy, and implementation roles; consultancy services; audit services; advisory services; advertising; marketing; advertising and marketing of consultants, advisors, auditors; marketing; advertising and marketing of practitioners, consultants, advisors and communities of practice; advertising and marketing of consultancy services, advisory services and audit services; advertising, marketing and promotion of groups and organisations focused on governance, strategy, policy design, and policy implementation; advertising of citizen groups, policy groups, think tanks, lobby groups, political parties, government organisations, non government organisations, charities, not for profit organisations, institutions, communities, neighborhoods, individuals and groups; marketing of citizen groups, policy groups, government organisations, non government organisations, charities, not for profit organisations, institutions, individuals and groups; advertising of strategy groups and policy groups; marketing of strategy groups and policy groups; promotion of strategy groups and policy groups; advertising of citizen groups, government organisations, non government organisations, charities, not for profit organisations, institutions, communities, neighborhoods, individuals and groups in relation to social action, climate action, environmental action, purposeful action, political action, strategy, vision, mission, purpose, development and learning, wellbeing, sustainability, volunteering, community action and good deeds; marketing of citizen groups, government organisations, non government organisations, charities, not for profit organisations, institutions, communities, neighborhoods, individuals and groups in relation to policy, social action, climate action, environmental action, purposeful action, political action, strategy, vision, mission, purpose, development and learning, wellbeing, sustainability, volunteering, community action and good deeds; administration and management making use of citizen centric indicators, impact metrics, measures and scores to help guide decision making and change management programmes; administration and management making use of citizen centric indicators, metrics, measures, scores, verbatim feedback and data to help guide policy making and change management programmes; administration and management making use of citizen centric indicators, metrics, measures, scores, verbatim feedback, data and artificial intelligence enabled systems to help guide policy making and change management programmes; administration and management making use of meaningful indicators, metrics, measures and scores to help guide policy making and change management programmes; administration and management making use of meaningful indicators, metrics, measures, scores, verbatim feedback and data to help guide policy making and change management programmes; administration and management making use of meaningful indicators, metrics, measures, scores, verbatim feedback, data and artificial intelligence enabled systems to help guide policy making, decision making and change management programmes; administration of recognition and rewards systems; administration of points schemes; administration and management of points systems related to purposeful action and active citizenship; providing information relating to employment; providing employment references; providing employment information via curriculum vitae and references; marketing and advertising of citizen roles and political jobs; marketing and advertising of citizen roles, political positions and job roles; providing advice and consultancy relating to political appointments; appointment and recruitment to political posts; government marketing; political marketing, advertising and promotional services; promotional services for political purposes; news and current affairs clipping services; public relations for political purposes; public relations for politicians and political parties; public consultations; public opinion polling; public opinion surveys; administration and management of voting systems, polling, surveys, collaboration, knowledge and wisdom development, public decision making and community decision making; providing political ratings to support public decision making; providing political rankings to support public decision making, public relations, marketing and advertising; opinion polling; advertising services; marketing services; publicity services; promotional services; advertising for others; information, advisory and consultancy services relating to all the aforesaid.
Class 41
  Education and training; education; education services; training services, seminars, workshops, forums, and conferences; education, training and research in leadership, governance, policy design and policy implementation; education and training in business administration, governance, economics and business management; business education and training; education and training programmes in governance and organisational management; leadership research, governance research, education and training; education and training of executives, directors, leaders, advisors, auditors, accountants, consultants, managers and staff; education and training of healthcare staff; education and training in human resource management; education and training in policy design, audit, assessment and certification; education and training in audit practices and assessment; education and training in the conducting of purposeful audits being corporate, wellbeing, environmental, social, governance and policy audits; education and training in conducting purpose audits being corporate, wellbeing, environmental, social and governance audits; education and training in the conducting of wellbeing audits of staff, suppliers, customers, communities and key stakeholders of an organisation; education and training of healthcare practitioners, wellbeing practitioners, school teachers and educators in others educational establishments; issuing of certificates and awards; education and training in policy design and policy implementation; education and training in psychology, sociology, anthropology, ecology, economics, healthcare and wellbeing; wellness training; wellbeing training; wellbeing education; training in health and wellbeing; educational research; education in schools, colleges, academies, universities and other education establishments; educational research in healthcare, leadership, governance, policy design and economics; issuing of certificates and awards; issuing of certificates and awards by training establishments; issuing of awards and certificates to schools, academies, colleges, universities and other educational and research establishments; issuing of awards and certificates by schools, academies, colleges, universities and other educational and research establishments; issuing of educational certificates and awards; issuing, recording and displaying of awards, certificates, points and types of points; issuing of points in schools, academies, colleges, universities and other educational and research establishments; providing information relating to schools, academies, colleges, universities and other educational and research establishments; providing information relating to education; education services; school services; college services; university services; educational services provided by schools, colleges and within other educational and research settings; mentoring and coaching; education information services; education within schools, academies, colleges, universities and other educational establishments; education services within schools, academies, colleges, universities and other educational establishments; provision of education and training; education, teaching and training; education and instruction services; education information services; education information; education services; online education services; education services relating to health; educational services related to organisational health; educational services related to business health; educational services related to economic health; arranging of educational events; conducting of educational events; arranging and conducting of educational discussion groups, not on-line; arranging and conducting of in-person educational forums; creation [writing] of podcasts; creation [writing] of educational content for podcasts; online publications, namely blogs; digital video, audio and multimedia entertainment publishing services; entertainment services for sharing audio and video recordings; production of videos; production of training and instruction videos; publishing of instructional books; provision of online training and instruction; information, advisory and consultancy services relating to all the aforesaid.

Good Turns Ltd