# Trade Mark Journal No.2025/050 12 December 2025

## WO0000001875223 (35,36,42)

Office of origin: United States of America

Date of International Registration:20 March 2025
Date of designation in the UK: 20 March 2025

The mark consists of the term "FABRIQ", above the words "PERSONALIZATION AI", which is, in turn, above the words "BY BCG X"; all to the left of a design comprised of a square containing two partially overlapping diamond shapes.

International priority date claimed: 20 September 2024 (United States of America) (98761549)

Class 35
  Providing business management consulting services; business management consultancy in the field of business decision-making for marketing professionals; business consulting and advisory services in the field of strategic business decision-making; providing information in the field of business management; data analysis services, namely analyzing data regarding public perceptions of business and market trends; conducting surveys in the field of business management and market trends; business consulting services, namely data collection, data visualization, data analytics, data optimization, data benchmarking, research surveys, and generating reports for use in business consulting; compilation, processing, preparation and provision of business information and compilation of financial information for use in evaluating advertising and marketing campaigns; marketing consultancy, namely development and deployment of targeted marketing and customer outreach strategies.
Class 36
  Processing, preparation and provision of financial information for use in evaluating advertising and marketing campaigns.
Class 42
  Providing temporary use of online non-downloadable software for business project management, namely, assisting in marketing transformations by incorporating automatization and precision targeting into existing marketing technologies and processes; providing temporary use of online non-downloadable software for business management and transformation projects using data analytics, AI, and process and organization re-design strategies; providing temporary use of online non-downloadable software for use in connection with data analysis, strategic planning, and marketing campaign execution; providing temporary use of online non-downloadable software for business management and for deriving insights from technical data and data models; providing cloud computing services, namely scalable data storage and manipulation, analysis, and visualization; design, development and provision of computer code for big data analysis and visualization; technical data analytics services, namely, data automation and collection services using proprietary software to evaluate, analyze and collect data in the fields of business, marketing, advertising, brand development, brand-positioning, sales, customer service, cloud computing, data analytics, customer information and customer relationship management; providing temporary use of online non-downloadable software for development and deployment of targeted marketing and customer outreach strategies.

The Boston Consulting Group, Inc.

Representative: DLA Piper UK LLP, 160 Aldersgate Street London EC1A 4HT UNITED KINGDOM