# Trade Mark Journal No.2025/050 12 December 2025

## UK00004303000 30 November 2025 (9,16,21,25,35,41,42)

Mark 1

BEHAVONOMICS

Mark 2

Behavonomics

Class 9
  Digital publications, downloadable guides, videos, training materials.
Class 16
  Printed matter, books, guides, stationery, promotional print items.
Class 21
  Mugs, bottles, household promotional items.
Class 25
  Clothing, footwear, headgear (e.g. T-shirts, hoodies, hats).
Class 35
  Business consultancy, strategic advisory, and policy advisory services; providing advice and consultancy in relation to organisational behaviour, decision-making, business strategy, and behavioural science; development of business strategies, frameworks, and methodologies to improve organisational performance.
Class 41
  Education, training, and teaching services; arranging and conducting courses, workshops, seminars, conferences, and speaker events; provision of online and in-person training programmes; publishing of books, guides, and instructional materials, including digital publications; development and delivery of certificate programmes in the fields of behavioural science, behavioural economics, neuroeconomics, behavioural strategy, and related disciplines.
Class 42
  Research and development in the fields of behavioural science, economics, behavioural economics, neuroeconomics, strategy, and behavioural strategy; design and development of methodologies, analytical frameworks, and digital tools relating to human behaviour, decision-making, and strategic implementation.

Adedeji Capital Ltd

Representative: Jean-Paul da Costa