# Trade Mark Journal No.2025/050 12 December 2025

## UK00004303634 1 December 2025 (9,35,36,42)

Class 9
  Downloadable computer operating software; downloadable graphical user interface software; downloadable software development kits (SDK); downloadable computer application software for mobile phones, namely, software for the administration of loyalty programs; downloadable computer e-commerce software to allow users to perform electronic business transactions via a global computer network; downloadable loyalty and reward software designed to increase customer engagement, retention and advocacy; downloadable computer software for use as a loyalty points wallet; downloadable computer software for use in customer relationship management; downloadable computer application software for mobile phones, namely, software for maintaining and developing customer loyalty and customer retention; downloadable computer software for customer loyalty, engagement and acquisition; downloadable computer application software for mobile phones, namely, software for customer loyalty, engagement and acquisition; downloadable loyalty and reward software designed to increase customer acquirement; downloadable computer application software for mobile phones, namely, software for developing customer acquirement.
Class 35
  Promoting the goods and services of others by means of the issuance of loyalty rewards cards; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; providing incentive award programs through issuance and processing of loyalty points for purchase of a company’s goods and services; providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company’s goods and services; arranging and conducting incentive reward programs to promote the sale of third party goods or services; promoting the goods and services of others by means of the issuance of loyalty rewards cards; incentive award programs to promote the sale of products and services of others; promoting the sale of goods and services of others by means of contests and incentive award programs; ad serving, namely, placing advertisements on websites for others using specialized computer software; customer loyalty services for commercial, promotional and/or advertising purposes; providing loyalty and incentive award programs to increase customer engagement, retention and advocacy; arranging and conducting incentive award programs to encourage customer loyalty; consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, consumer loyalty program that allows members to redeem points for awards offered by other loyalty programs; promoting the goods and services of others by means of a point accumulation program with points used for discounts on future purchases of those goods and services; promoting the goods and services of others by awarding purchase points for customer loyalty; promoting the goods and services of others by awards purchase points for customer advocacy; providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company’s goods and services; customer loyalty services, namely, utilizing technology for the promotion of customer retention; customer loyalty services, namely, utilizing technology for the promotion of customer loyalty; incentive award programs for customers to promote customer retention; customer loyalty services for customer retention; outsource service provider in the field of customer relationship management; outsource service provider in the field of incentive award programs; providing loyalty and incentive award programs to increase customer acquirement; customer loyalty services, namely, utilizing technology for the promotion of customer acquirement; incentive award programs for customers to promote customer acquirement; customer loyalty services for customer acquirement.
Class 36
  Loyalty program payment processing services.
Class 42
  Providing a web site featuring technology that enables companies and organizations to administer and manage incentive award programs; maintenance of computer software; rental of application software; repair of computer software; updating of computer software; installation of computer software; customizing computer software; computer software design; developing computer software; software design and development; smartphone software design; computer software design, computer programming, and maintenance of computer software; computer software design for others; services for updating computer software; developing customized software for others; computer software installation and maintenance; providing a website featuring non-downloadable software for the administration of loyalty programs; Providing non downloadable application software for use on mobile phones and handheld computers relating to the administration of loyalty programs; providing user authentication services using biometric hardware and software technology for e-commerce transactions; application service provider (ASP) featuring e-commerce software for use as an online gateway that authorizes processing of loyalty programs and rewards; designing and developing software to increase customer engagement, retention and advocacy; providing online non-downloadable computer software for use as a loyalty points wallet; providing non-downloadable computer software for customer loyalty, engagement and acquisition; designing and developing software to increase customer acquirement.

LoyaltyLion Ltd

Representative: Mishcon de Reya LLP