# Trade Mark Journal No.2025/051 19 December 2025

## UK00004299142 22 November 2025 (9,41,42)

Identity Gap Index

Class 9
  Software; downloadable software; mobile applications; digital tools for assessment, scoring, analysis, measurement, behavioural insight, identity modelling, internal state mapping, data reporting, and personal development; downloadable publications including scorecards, reports, and diagnostic summaries; digital content for educational and coaching purposes.
Class 41
  Education services; training; coaching; personal development courses; arranging and conducting of workshops; publication of white papers, reports, scorecards, assessments, and explanatory materials relating to identity, awareness, personal development, communication, and internal state mapping; provision of online non-downloadable publications and assessment results.
Class 42
  Scientific and technological services; design and development of assessment models, scoring methodologies, analytical engines, state-mapping systems, behavioural frameworks, and predictive modelling tools; development of algorithms and analytical systems for measuring identity-related parameters and internal–external mismatch; Research services relating to behavioural identity science, focussing on how identity, narrative, emotions and the nervous system influence human decision-making, personal development and behaviour in everyday environments (this is non clinical and does not provide medical diagnosis or treatment).

Jlb ventures ltd