# Trade Mark Journal No.2025/052 26 December 2025

## UK00004310738 15 December 2025 (35,41)

Crux Method

Class 35
  Business consulting services relating to organisational performance, strategic execution, and decision-making; advisory services delivered using a proprietary method for diagnosing complex challenges, aligning stakeholders, and improving operational effectiveness.
Class 41
  Education, training, coaching, and facilitation services relating to leadership, decision-making, organisational effectiveness, and performance improvement; provision of structured learning programmes, workshops, and certification relating to a proprietary method for understanding complex problems, aligning stakeholders, and improving execution under complexity. Provision of educational and training content delivered via digital platforms, including AI-enabled tools, supporting reflection, insight generation, and continuous improvement using a structured decision and execution methodology.

Lean Practice Ltd