# Trade Mark Journal No.2026/003 16 January 2026

## UK00004315121 23 December 2025 (9,35,41,42)

Mark 1

Dava.Alliance

Mark 2

Dava Alliance

Mark 3

DAVA.Alliance

Class 9
  Downloadable computer software; Computer software for automation of data management; Computer software for use by technology providers, product companies, alliance partners and enterprise clients in managing partnerships, joint initiatives and commercial opportunities; Computer software including artificial intelligence for product development, data analysis, workflow orchestration and decision support in relation to business alliances and client solutions; computer programs; Downloadable digital media, namely electronic publications, presentations and training materials in the fields of business alliances, technology partnerships, artificial intelligence and innovation; Downloadable electronic databases in the fields of business alliances, technology partners, client solutions, commercial opportunities and technology markets; Downloadable mobile applications for members of a business alliance or partner programme, namely for accessing collaboration tools, event information, content and support services; Downloadable software platforms for collaboration, innovation management, idea generation, opportunity envisioning and joint go-to-market planning; Downloadable computer software for business data analytics, performance tracking and reporting in relation to partner programmes, alliances and joint client engagements.
Class 35
  Business consulting services, namely business management and enterprise organisation consultancy, including in relation to strategic partnerships, business alliances and partner ecosystems; Business consultancy in relation to IT services and AI-enabled services; Business consultancy for delivering technology and AI-enabled solutions at enterprise scale, including through alliance and partner programmes; Business growth and scale-up services; business accelerator services for technology providers, product companies and alliance partners; Business consultancy in relation to sales, marketing, business development and revenue generation activities in the technology industry; Arranging and conducting business introductions and networking between technology providers, alliance partners and enterprise clients; Business project management for technology and innovation projects; advisory services relating to go-to-market strategy, product-market fit, procurement and vendor management; business risk management consultancy relating to technology adoption; business data analysis; market research; organisation of business networking events; organisation of exhibitions for commercial or advertising purposes; compilation of business information; Administration, management and operation of a membership-based business alliance or partner programme; Business intermediary and brokerage services for the establishment and management of three-way commercial relationships between technology providers, service providers and enterprise clients; Organisation of business conferences, forums, councils and round-tables for business networking and knowledge sharing between alliance partners and clients.
Class 41
  Business mentoring for technology providers, product companies, alliance partners and scale-up ventures; Business mentoring services, namely business management and enterprise organisation consultancy, including in relation to strategic partnerships, product development, artificial intelligence, innovation and go-to-market strategies; Arranging and conducting conferences, seminars, workshops and training programmes in the fields of business alliances, technology partnerships, artificial intelligence, product development and innovation; Provision of online non-downloadable publications, webinars and panel discussions in the fields of technology, artificial intelligence, business alliances, digital transformation and innovation; Organisation and hosting of educational and networking events for senior executives, client councils and leadership forums in the technology and financial services industries.
Class 42
  Design and development of computer software; Information technology consultancy services; Information technology consultancy, design and development services for technology providers, product companies, alliance partners, scale-up ventures and enterprise clients; Design services in the field of computer software, digital products and user experiences; computer services; computer consultancy services; computer software consultancy; computer hardware consultancy; Software as a Service [SaaS] services; Software as a Service [SaaS] featuring software for project, programme and portfolio management and workflow orchestration; Software as a Service [SaaS] featuring artificial intelligence and machine learning for product development, workflow orchestration, business data analysis and opportunity management; Software as a Service [SaaS] featuring software for idea generation, rapid opportunity envisioning, innovation management, experiment design and validation with enterprise clients; Platform as a Service [PaaS] services; computer programming; computer systems consultancy; computer systems design and development; computer systems analysis; research, design, creation, development and implementation of computer software; upgrade of computer software; maintenance, updating and upgrading of computer software; maintenance, updating and upgrading of computer databases; computer software support services; design of data processing systems and data processing networks; providing data network services; conducting feasibility studies relating to computer software and IT systems; conversion of data or documents from physical to electronic media; research and development services; technical support services relating to computer hardware, computer software and computer consultancy services; testing and audit of software development; cloud hosting and managed hosting provider services; server hosting and managed server hosting; cloud hosting, managed hosting, server hosting and managed server hosting in the nature of scalable and interoperable hosting of computer software, internet websites, internet web software applications, electronic databases, digital content, and business computer software applications of others that are accessible via the internet, as well as supporting hardware; Information technology technical support services including administration, management and troubleshooting in the nature of service desk or help desk services, providing dedicated service desk or help desk personnel, troubleshooting of computer software and network problems, and diagnosing of computer hardware problems in the field of cloud computing, cloud hosting, managed hosting, server hosting and managed server hosting; Infrastructure as a Service [IaaS] featuring computer software platforms for creating, managing, and deploying cloud computing environments and services; installation, configuration, and operation of computer software platforms for creating, managing, and deploying cloud computing environments and services; research, design, and optimisation of computer hardware and software to run computer software platforms for creating, managing, and deploying cloud computing environments and services; design, deployment, support, management, and maintenance of cloud computing infrastructure software for others; design, deployment, support, management, and maintenance of cloud computing infrastructure software for others who wish to use such cloud software and cloud operating systems in their data centres; computer software development, computer programming and maintenance of computer software for the business automation industry; Design and development of AI-enabled software tools and platforms for AI-native product development, delivery and governance; professional computer services including computer project management; information, advisory and consultancy services relating to all the aforesaid services.

Endava plc

Representative: Hannah McCarthy