# Trade Mark Journal No.2026/006 6 February 2026

## UK00004328520 22 January 2026 (9,35,42)

VARA METRICS

Class 9
  Downloadable software for measuring and evaluating brand content performance; downloadable analytics software for calculating the business impact of brand content and marketing campaigns; downloadable computer software for generating reports on marketing effectiveness and business outcomes; downloadable computer software for predicting brand content impact on business outcomes; downloadable software for business development metrics; downloadable computer software for tracking and analysing marketing data; downloadable computer software and mobile applications for use by content creators and agencies to manage business analytics and to evaluate the impact of their content on their business outcomes; downloadable software for monitoring, analysing, and reporting on social media content to track brand reputation, brand perception, consumer sentiment, and competitive benchmarks; downloadable software for conducting in-media analysis of words, visuals, products, and other content within social media platforms; downloadable software for detecting, grouping, and extracting narratives from social media content to identify and analyse positive and negative trends, emerging themes, and coordinated or organic narratives; downloadable software for evaluating the impact of social media campaigns and brand narratives across social media platforms; downloadable cloud-based software for evaluating the impact of brand content on business outcomes; downloadable software for tracking and benchmarking brand content impact, consumer perception, and campaign performance.
Class 35
  Advertising and marketing consultancy; business marketing consulting services for other businesses; marketing consultation in the field of brand advertising; marketing research services in the nature of tracking consumer behaviour and analysing consumer trends; marketing consultancy services relating to the evaluation of the impact of brand marketing content on business outcomes; analysing and compiling business data for market research purposes and determining the impact of brand marketing content on business outcomes; business consultation and management regarding marketing activities and launching of new products; collection and analysis of quality metric data for companies to evaluate their content for business purposes; brand development and evaluation services in the field of brand marketing and positioning services for brand agencies, corporates and individuals. .
Class 42
  Software as a service (SaaS) for measuring and evaluating brand content performance and business outcomes; providing online non-downloadable software for analytics and data visualisation of marketing campaigns; computer application software for the purpose of evaluation of brand content and its impact on business outcomes; software as a Service (SaaS) platforms which feature software for business development metrics; software as a service (SAAS) services featuring software for evaluating and scoring marketing content of a brand owner's own brand usage, namely providing evaluation and scoring indicating compliance with brand style guidelines and business strategy; automated brand health and advertising impact research, namely, platform as a service (PAAS) featuring computer software platforms for research and evaluation of consumer reaction to advertisements, promotions, comparisons of client advertisements with competitor's advertisements, monitoring of advertising performance and advertising performance as it relates to brand awareness, brand imagery, brand commitment, generating reports of tracking results, and acquiring recommendations for successful brand and advertising strategy; software as a service (SAAS) services featuring software for analysing brand perception using AI-powered analytics and media data; software as a Service (SaaS) platforms for business development metrics.

VARA METRICS LIMITED

Representative: Broadfield Law UK LLP