# Trade Mark Journal No.2026/007 13 February 2026

## WO0000001888244 (35,38,42)

Office of origin: United States of America

Date of International Registration:29 July 2024
Date of designation in the UK: 29 July 2024

International priority date claimed: 9 February 2024 (United States of America) (98399640)

Class 35
  Tracking and reporting of advertisements and marketing activities for third parties; advertising, customer relationship management, and marketing consultancy; tracking, reporting and analyzing the effectiveness of advertising; advertising services in the nature of evaluating the placement timing, duration, frequency, location, target audience, targeting, and channels of advertisements for others; advertising services in the nature of evaluating the placement of advertising for others; preparing and placing advertisements for others; collection and analysis of metric data for others with respect to advertisements; providing advertising information online, via a website and other connected device applications; promoting the goods and services of others; business administration and business management services in the fields of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; advertising analysis services, namely, the statistical and predictive evaluation of marketing and advertising data; compiling and systematization of data into computer databases; advertisement bidding services, namely, bidding on advertisement placements and impressions; advertising, marketing, and promotion services; targeted marketing services, business and marketing data analysis, and predictive business and marketing data analysis; ad serving, namely, placing advertisements on websites, mobile applications, television, billboards, digital display units, digital media, social media, podcasts, digital audio, connected devices, and digital streaming for others using specialized computer software; media planning, namely, advising others on the timing, duration, frequency, placement, target audience, targeting, and channels for advertisements based on media analysis of the market for that media; media buying, namely, advising others on how much media time and at what times advertising should be purchased, the frequency, target audience, targeting, channels, and placement for advertising, and purchasing advertising space for others; advertising services provided online, via mobile application, television, radio, film, print, billboard, kiosk, and digital display unit; providing and renting advertising space; providing and renting advertising space online, in communications networks, within mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with available advertising spaces; development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns; advertising analysis, consultation, planning, and research; preparing business reports and business reports on the subject of advertising; collection and analysis of business data, advertising data, and market research data on consumer behavior, customer relationships, and customer experience; consulting in the field of advertising; web site traffic optimization; business research; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data management services for business and advertising purposes; database management services; market research services; advertising services; dissemination of advertisements; providing an online searchable database featuring data sets in the fields of business, advertising, advertisement, consumer, and market research information; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO).
Class 38
  Telecommunications services, namely, electronic, electric, or digital transmission of data, messages, graphics, images, audio, video, advertising, information, and electronic media; providing access to computerized databases and advertising networks; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content.
Class 42
  Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; hosting a website featuring technology that enables users to upload, encode and distribute video advertisements and non-video advertisements; design, development and installation of software for use in placing advertisements on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating website based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; electronic collection, monitoring and analysis of data relating to interactions between people and/or devices, geographical location, traffic, general interests and pastimes, consumer habits and behaviours, demographics, human engagement with online content (e.g. viewing, click-through and/or conversion behaviours), purchasing habits, lifestyle and other personalized data and information, including relating to audience insights and audience segmentation, all via computers and computer networks; consulting services in the field of graphic design of advertisements; software as a service (SAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising on the Internet, on websites, in mobile and computer applications, and on connected devices; software as a service (SAAS) services featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, digital video files, and audio data; platform as a service (PAAS) services featuring software that delivers targeted advertising content based on certain attributes of the consumer or device receiving the content; providing temporary use of non-downloadable software using artificial intelligence for machine learning; providing temporary use of non-downloadable software for autonomous advertising; providing advertising verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on connected devices.

Viant Technology LLC

Representative: D Young & Co LLP, 3 Noble Street London EC2V 7BQ UNITED KINGDOM