# Trade Mark Journal No.2026/008 20 February 2026

## UK00004333745 2 February 2026 (35,41,42)

Behavioural Backbone

Class 35
  Business appraisals and evaluations in business matters; Evaluations relating to business management in professional enterprises; Business appraisals; Appraisals (Business -); Evaluation of business opportunities; Evaluations relating to business management in commercial enterprises; Evaluations relating to business management in industrial enterprises; Conducting of business appraisals; Business appraisal; Business appraisal services; Business analysis; Business surveys; Surveys (Business -); Benchmarking (evaluation of business organisation practices); Business appraisal consultancy; Preparation of business profitability studies; Business analysis services; Business studies; Expert evaluations and reports relating to business matters; Business management analysis; Appraisal of business opportunities; Business risk assessment services; Business research and surveys; Preparation of business surveys; Business investigations; Investigations (Business -); Conducting online business management research surveys; Business research; Research (Business -); Preparation of expert evaluations and reports relating to business matters; Business examinations services; Advisory services relating to business management and business operations; Business efficiency studies; Business research services; Surveys for business purposes; Business management advice relating to manufacturing business; Assessment analysis relating to business management; Business organizational consultation; Market research and business analyses; Business planning and business continuity consulting; Business research consulting; Professional business consultations; Analysis of business management systems; Business advisory services relating to business liquidations; Conducting business and market research surveys; Business analysis of markets; Business consulting; Consultancy regarding business organisation and business economics; Business profit analysis; Business process management and consulting; Computerised information services to business opportunities appraisals; Business management and consultation; Business management consultation; Business auditing; Business management; Business research and survey services; Economic studies for business purposes; Business management consulting; Business management and consulting; Business statistical studies; Statistical studies (Business -); Analysis of business information; Business analysis and information services, and market research; Business management of models; Strategic business analysis; Business management services relating to the development of businesses; Professional business consultation relating to the operation of businesses; Business advisory services to determine pay and grading structures by job evaluation; Business management services; Business management and consultation services; Business marketing consultation services; Business management of reimbursement programs for others; Business management and consulting services; Business management consulting services; Business data analysis services; Conducting of business research; Business acquisitions consultation; Business feasibility studies; Consulting services in business organization and management; Administration relating to business appraisal; Business consultation; Business marketing consulting services; Economic analysis for business purposes; Business reports (Preparation of -); Preparation of business reports; Business research and information services; Business information and research services; Business project management services; Business consulting services; Analysis of business trends; Business consulting for enterprises; Business process management consultancy; Business organization and management consulting; Business advice relating to marketing management consultations; Advice in the field of business management and marketing; Acquisitions (Business -) consulting services; Consultation in the field of business acquisitions; Business records management; Consultancy services regarding business strategies; Business strategy development services; Business organization consulting; Business inquiries; Outsourcing services in the field of business operations; Planning concerning business management, namely, searching for partners for amalgamations and business take-overs as well as for business establishments; Business marketing services; Professional business consulting; Management of business projects [for others]; Consultancy relating to business analysis; Research of business information; Business process management; Business research and advisory services; Business advisory services relating to company performance; Commercial business management; Business management of reimbursement programmes for others; Professional consultancy relating to business management; Assistance in management of business activities; Business management and organization consultancy services; Business consultation services; Advisory services (Business -) relating to the management of businesses; Business management consultancy; Business management and consultancy; Research services relating to business; Business strategy services; Business and market research; Business data analysis; Analysis of business data; Business management consultancy services; Human resources management; Human resources consultancy; Human resources consultation; Human resources management and recruitment services; Serving as a human resources department for others; Personnel resources management; Retail services in relation to beauty implements for humans; Career advisory services (other than education and training advice); Advertising services to promote public awareness of environmental matters; Selection of staff; Executive selection services; Online retail services for downloadable and pre-recorded music and movies; Online advertisements; Online marketing; Advertising the goods and services of online vendors via a searchable online guide; Conducting studies in the field of public relations; Subscriptions (arranging of) to books, reviews, newspapers or comic books; Information services relating to jobs and career opportunities; Providing employment information; Business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding; Administration of incentive award programs to promote the sale of the goods and services of others; Administration of frequent flyer programmes that allow members to redeem miles for points or awards offered by other loyalty programmes; Providing employment counseling services; Promoting the goods and services of others by means of a loyalty rewards card scheme; Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Online data processing services; Business information services provided online from a computer database or the internet; Provision of commercial information from online databases; Collating of data in computer databases; Business information services provided online from a global computer network or the internet; Systematization of data in computer databases; Data processing for the collection of data for business purposes; Data entry and data processing; Computer data entry services; Data collection services; Collection of data; Market research data collection services; Market research data retrieval services; Data retrieval services; Business management for freelance service providers.
Class 41
  Education and training; Education; Education and instruction; Services of schools [education]; Education services; University education services; Education academy services; Academy education services; Education, teaching and training; Educational services for providing courses of education; Provision of education courses; Higher education services; Provision of training and education; Provision of education and training; Providing of education; Cultural services; Education in movement awareness; Cultural activities; Training relating to employment opportunities; Educational services provided by institutes of higher education; Provision of facilities for employment skills training; Providing continuing legal education courses; Providing courses of training for young people; Providing information in the field of education; Educational services providing workshops in land policy; Providing courses of instruction for young people; Employment training; Computer training services; Training services concerned with the use of computer software; Training services in the field of computer software development; Training services relating to computer software; Training in the operation of software systems; Training in the development of software systems; Management training services; Training in the design of software systems; Business training services; Computer education training services; Staff training services; Instructional and training services; Educational and training services; Services for the provision of training in the use of computers; Education and training services; Provision of training courses in personal development; Management education services; Computer education training; Staff training services relating to modern office technology; Consultancy services relating to the analysis of training requirements.
Class 42
  Technological analysis relating to energy and power needs of others; Online data storage; Hosting of computerized data, files, applications and information; Providing scientific research information and results from an online searchable database; Data conversion of electronic information; Electronic data storage and data back-up services; Providing on-line information in the field of technological research from a computer database or the Internet; Creating electronically stored web pages for online services and the internet; Computer services for the analysis of data; Providing temporary use of on-line non-downloadable software for the transmission of data; Hosting of digital content online; Data conversion of computer program data or information [not physical conversion]; Computer services concerning electronic data storage; Electronic storage services for archiving databases, images and other electronic data; Temporary electronic storage of information and data; Technical services for the downloading of digital data; Providing temporary use of on-line non-downloadable software for the management of data; Electronic data storage services; Electronic data storage; Electronic storage of data; Hosting online web facilities for others for sharing online content; Computerised data storage services; Data encryption services; Computerised data storage; Conversion of data or documents from physical to electronic media; Digital compression of computer data; Leasing of computer software for reading a data stream; Providing on-line non-downloadable software for database management; Data duplication and conversion services, data coding services; Software as a service; Hosting services, software as a service, and rental of software; Software as a service [SAAS] services; Consulting services in the field of software as a service [SaaS]; Software as a service [SaaS] featuring software for machine learning; Software as a service [SaaS] featuring software for deep learning; Computer and software consultancy services; Computer software consulting services; Platforms for artificial intelligence as software as a service [SaaS]; Software as a service [SaaS] services featuring software for machine learning, deep learning and deep neural networks.

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