# Trade Mark Journal No.2026/011 13 March 2026

## WO0000001892952 (35)

Office of origin: United States of America

Date of International Registration:17 October 2025
Date of designation in the UK: 17 October 2025

The mark consists of the wording 1 HOTELS in block lettering on the first line; the word MISSION in script font style on the second line and the word MEMBERSHIP appearing underneath "MISSION" in block letters on the third line.

International priority date claimed: 14 October 2025 (United States of America) (99442786)

Class 35
  Membership program and incentive award programs to promote the sale of the goods and services of others; promoting hotel, resort, airline, car rental, travel, and vacation services through a membership and incentive award program; business organization, operation and supervision of consumer loyalty programs; administration of a customer loyalty and membership program which provides special events for members; customer loyalty and membership services and customer club services, for commercial, promotional and/or advertising purposes; promoting hotel services for others by administering a membership and incentive award program.

SH Group Global IP Holdings, L.L.C.

Representative: Page, White & Farrer Limited, Bedford House, John Street London WC1N 2BF UNITED KINGDOM