# Trade Mark Journal No.2026/013 27 March 2026

## WO0000001895628 (35,42)

Office of origin: United States of America

Date of International Registration:17 December 2024
Date of designation in the UK: 17 December 2024

The mark consists of a design comprised of four dots and three lines within a a box; all to the left of the stacked words "MERCH AI" and "BY BCG X".

International priority date claimed: 20 June 2024 (United States of America) (98609871)

Class 35
  Providing business management consulting services; advising businesses in strategic business management and development of overall corporate business strategy and business planning; conducting operational business data analyses and business evaluations in the retail sector; business management consulting services in the fields of business analysis and strategic planning in the retail sector; business data analysis in the field of retail; business data analysis advisory services in the field of retail; providing commercial information in the field of business process re-engineering (BPR) for the retail sector, via a website.
Class 42
  Providing temporary use of online non-downloadable software for business and data analysis, strategic planning, optimizing logistics, and supply chain and process optimization in the retail sector; providing temporary use of online non downloadable software for business management and deriving insights from technical data, data models, AI models, and algorithms; providing a website featuring information about software as a service (SaaS) services featuring software for business process optimization in the retail sector; providing a website featuring online non downloadable software for business process optimization in the retail sector.

The Boston Consulting Group, Inc.

Representative: DLA Piper UK LLP, 160 Aldersgate Street London EC1A 4HT UNITED KINGDOM