# Trade Mark Journal No.2026/013 27 March 2026

## UK00004354565 13 March 2026 (9,35,41,42)

CASHWAKE

International priority date claimed: 11 February 2026 (United States of America) (99647525)
International priority date claimed: 11 February 2026 (United States of America) (99647532)
International priority date claimed: 11 February 2026 (United States of America) (99647544)
International priority date claimed: 11 February 2026 (United States of America) (99647550)

Class 9
  Downloadable software in the nature of a mobile application for administering a rewards program that provides incentives and digital currency to consumers for engaging with third-party brands; Downloadable software in the nature of a mobile application for promoting the goods and services of others.
Class 35
  Retail store services in the field of games; wholesale store services in the field of games; advertising, marketing and sales promotion in connection with games; publicity, namely, publicity consultation; services in the field of sales promotion in connection with games; market research in the field of games; public opinion research in the field of games; promotion of goods and services of third parties by distribution of printed matter and by contests for advertising purposes; On-line advertising services through a computerized communications network; arranging and conducting customer loyalty and incentive rewards programs to promote the sale of a company's goods and services; customer retention services for business, promotional and/or advertising purposes, namely, customer service management for others; customer acquisition and retention through direct mail order advertising, namely, customer service management for others; linking to third party retail websites and discount information, namely, promoting the goods and services of others by providing links to the web sites of others; Providing consumer product advice in the field of games; providing information and advice to consumers on trade and business matters in the field of games; providing addresses for advertising purposes, namely, providing mailing lists for promotional purposes of the goods and services of others; collecting and compiling price information in computer databases; renting advertising space on the Internet; compiling goods for third parties for presentation and sales purposes, namely, providing online home shopping services in the field of general consumer merchandise and online games; arranging trade and business contacts, including via the Internet, namely, providing commercial and business contact information; promoting the goods and services of third parties by providing a website with coupon codes, coupons, discounts, price comparison information, product reviews, links to third party retail websites, and discount information; arranging for purchasing advantages and discounts on goods and services through the issuance of tokens, coupons and value vouchers, discount cards, rebate tokens, loyalty cards and point accumulation cards, namely, administration of a discount program for enabling participants to obtain discounts through the use of tokens, coupons and value vouchers, discount cards, rebate tokens, loyalty cards and point accumulation cards; Administering a rewards and loyalty program that provides incentives and cash rewards being business administration of consumer loyalty programs; arranging and conducting incentive reward programs to promote the sale of the goods and services of others; arranging and conducting incentive rewards programs to promote consumer use of third-party goods and services; Customer loyalty services for commercial, promotional and/or advertising purposes which rewards consumers for reading email advertised messages and completing online activities including, online shopping, market research surveys and playing online games; Online advertising and marketing services; Advertising and promotional services, namely, promoting the sales of goods and services of others through placement of advertisement and promotional displays on global computer network browser software; promoting the goods and services of others by means of on-line sweepstakes programs; promoting the sales of goods and services of others through the online distribution of promotional contests via a global computer network; Promotion administration services for others, namely, creating, advertising and promoting sweepstakes and contests for advertising purposes; fulfillment and winner notification services for sweepstakes and contests conducted for advertising purposes; issuing gift certificates and redeemable coupons which may be redeemed or used for goods or services, such certificates and coupons having been awarded or earned as part of a search engine sweepstakes and for searches, purchases, referral of friends, and other activities; consumer loyalty services for commercial, promotional and/or advertising purposes, namely, administration of a frequent user program that allows members to redeem points or awards for goods and/or services; Business consulting and information services; analysis and modeling of marketing, advertising and business consumer data; market research services; analysis of market research data and business statistics; disseminating advertising for others via trans-media platforms, namely, television, radio, internet web sites, mobile and cellular phones, and portable and wireless communications devices; providing media marketing services in the fields of radio, television, social media, internet web sites, mobile communications, and portable and wireless communications devices and providing marketing representation and consulting services in connection therewith; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, mobile marketing, blogging and other forms of passive, sharable, or viral communications channels; advertising and digital media services, namely, producing advertising and digital media advertising campaigns for businesses; advertising and marketing services, namely, providing marketing solutions to optimize digital marketing for others; consultation in the fields of advertising and marketing via global computer network and the purchase and resale of advertising time and space.
Class 41
  Entertainment services, namely, providing contest and gamified incentive award programs designed to reward program participants who open and engage with third party application software and games.
Class 42
  Platform as a service (PAAS) featuring computer software platforms for use in scheduling, delivering and analyzing digital advertising, for the purchase and sale of advertising space, and for use in market research and analysis in the field of advertising and customer outreach; providing temporary use of on-line non-downloadable software for the creation, management, and analysis of advertising campaigns and creative content, and for the purchase and sale of advertising space; providing temporary use of on-line non-downloadable computer software being platform as a service (PAAS) services featuring computer software platforms for use in scheduling, delivering and analyzing digital advertising; providing temporary use of on-line non-downloadable mobile computing and operating platforms being platform as a service (PAAS) services featuring computer software platforms consisting of data transceivers, wireless networks and gateways for use in scheduling, delivering and analyzing digital advertising and in collection of the same.

Entravision Communications Corporation

Representative: Boult Wade Tennant LLP