# Trade Mark Journal No.2026/017 24 April 2026

## UK00004349214 4 March 2026 (9,25,35,36,41,42)

CRUX FOOTBALL

Class 9
  Downloadable software for football data analysis, performance evaluation, scouting and player assessment; downloadable software platforms for sports analytics, content management and fan engagement; downloadable mobile applications relating to football, sports analytics and sports media; downloadable digital publications, reports and datasets relating to football and professional sports; downloadable audiovisual recordings and multimedia content relating to football matches, players, clubs and competitions.
Class 25
  Clothing; footwear; and headgear.
Class 35
  Business management and administration of football clubs and sports organisations; business consultancy in the field of professional football and sports management; commercial advisory services relating to the operation, development and management of football clubs; business analysis and market research services in the field of football and sports; advertising, sponsorship promotion and promotional services relating to football and sports media; provision of business information and commercial insights in the field of professional football. Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with sporting activities; Promoting the sale of goods and services of others through promotional events; Promotion of sports competitions and events; provision and rental of advertising space; production of advertising material; marketing services; business research services; Personnel recruitment services; Retail services connected to sporting goods; retail services connected to clothing; retail services connected to jewelry; online retail services connected to clothing; online retail services connected to jewelry; online retail services connected to cosmetics.
Class 36
  Financial investment services in the field of amateur and professional football; capital investment in football clubs and sports organisations; acquisition, holding and management of equity interests in football clubs and sports-related entities; financial management of sports-related assets and investments; financial advisory and consultancy services relating to investments in football clubs and sports organisations.
Class 41
  Providing online football news, analysis, commentary and information; production and publication of football-related digital content; providing non-downloadable videos, articles, reports and statistical information relating to football; entertainment services in the nature of football reporting and analysis; Organisation of sporting competitions; Organisation of entertainment and cultural events; Provision of training courses; Provision of education courses; Entertainment services relating to sporting events; Provision of information relating to sports; timing of sports events; Radio and television entertainment; Audio production services; Video production services; Post-production editing services in the field of music, videos and film; organisation of lotteries; Organisation of quizzes, games and competitions; providing sports facilities; fun park services; fitness club services; Rental of audio-visual recordings; Audio-visual display presentation services for educational purposes; photography services; Production of audio-visual recordings; Ticket reservation and booking services for sporting events; Ticket agency services [entertainment]; Entertainment services sharing computer games; electronic games services provided by means of the Internet; publication of electronic books and journals online; entertainment services provided in virtual environments.
Class 42
  Software as a service (SaaS) featuring football data analytics and performance analysis; providing temporary use of non-downloadable software for scouting, player evaluation and football data analysis; hosting digital platforms for football-related data, media content and analytics; design, development and maintenance of software platforms for sports analytics and content delivery; data hosting and cloud-based services in the field of football and professional sports.

Crux Football Ltd

Representative: Abion UK Limited