# Trade Mark Journal No.2026/018 1 May 2026

## WO0000001909435 (35,42)

Office of origin: United States of America

Date of International Registration:18 December 2025
Date of designation in the UK: 18 December 2025

The mark consists of the stylized text "MYB.".

The designation contains the colors pink and black.

The mark consists of the stylized text "MYB.".

International priority date claimed: 20 August 2025 (United States of America) (99348291)

Class 35
  Advertising, marketing and promotion services; advertising and marketing research services; business analyses; advertising planning; advertising consultation; analysis of advertising response; advertising and marketing consultancy; modeling for advertising, marketing or sales promotion; statistical evaluations of advertising and marketing data; collection and analysis of market research and market data and statistics; data analytics and measurement services relating to and for use in marketing and advertising, product advertising, opinion polling, consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors, markets and customer opinion polls; marketing and business consulting, namely, tracking, analyzing and predicting consumer behavior; providing strategies, insight, and guidance on marketing and consumer behavior; providing shopping information based on research data and consumer behavior; providing sales research and analysis in connection with packaging designs.
Class 42
  Data analytics and measurement services, namely, providing online, non-downloadable computer software, electronic reports, scorecards and analysis relating to and for use in marketing and advertising, product advertising, opinion polling, consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors, markets and customer opinion polls; providing an online software platform for conducting product and market surveys, and analyzing market research data and consumer response; provision of an online line packaging design intelligence platform used to provide insights to drive packaging performance and sales conversions, to test packaging designs and ideas, to analyze and predict sales of packaging variations, and to provide competitor benchmarking; data analytics and measurement services, namely, providing analysis relating to and for use in product packaging design and optimization; providing temporary use of on-line non-downloadable software for marketing and sales research and analyzing packaging designs; advisory and consulting services relating to all of the foregoing.

Behaviorally, Inc.

Representative: Marks & Clerk LLP, 15 Fetter Lane London EC4A 1BW UNITED KINGDOM