# Trade Mark Journal No.2026/021 22 May 2026

## UK00004382235 3 May 2026 (30,35,43)

Sugar Bae

Class 30
  Desserts; cakes; cheesecakes; gateaux; brownies; cookies; biscuits; waffles; pancakes; crepes; donuts; ice cream; gelato; frozen desserts; chocolate products; confectionery; sweets; candy; puddings; custard-based desserts; bakery products; pastries; dough-based desserts; dessert sauces; chocolate sauce; caramel sauce; honey-based desserts; syrups for food; sugar; coffee; tea; cocoa; hot chocolate drinks; milkshake flavourings.
Class 35
  Retail services in relation to food and beverages; online retail services for desserts and drinks; advertising services; marketing services; social media marketing; business management of food outlets; business administration for restaurants; franchise services relating to the establishment and operation of restaurants, cafés and dessert shops; business consultancy relating to food businesses; brand development services; promotional services for food and beverage products; loyalty, incentive and bonus program services.
Class 43
  Dessert bar services; ice cream parlour services; waffle café services; doughnut café services; milkshake bar services; café services relating to desserts and sweet foods; preparation and serving of desserts; takeaway services relating to desserts, waffles and doughnuts; provision of desserts and sweet foods; provision of non-alcoholic beverages in connection with desserts.

Usman Farooq