# Trade Mark Journal No.2026/021 22 May 2026

## UK00004370875 9 April 2026 (35,41,42)

WPP

Class 35
  Advertising services; marketing services; promotional services; publicity services; public relations services; media research services and media consultation services; media research, namely, research into the effects of different mass media on consumer opinions and behaviour, and the provision of consultancy services in connection with the utilisation of the results of media research; research and information services relating to business, advertising and marketing; media buying services; media buying advisory services, namely advising clients on buying media space and time for their advertising campaigns; planning, buying and negotiating advertising and media space and time; business research services; business services; business administration; business management services; customer relationship management services; social media business strategy services; business research, strategic planning, advisory and consultation services for others in the field of advertising, marketing, communications, social media, promotions and public relations; business management consulting services in relation to the use of analytic and statistic models for the understanding and predicting of consumer trends, business trends, and market trends; brand creation, positioning and strategy services; digital business strategy development; consultancy services in relation to brand strategies, brand management, customer relationship management, marketing and consumer targeting; consultancy services in relation to customer experience, corporate culture, and brand reputation; production of advertising matter and commercials; creation of advertising campaigns; post-production editing of advertising commercials and campaigns; sound, video and ancillary production and post production services for advertising purposes; business consultation services regarding the development and production of marketing campaigns for others; advertising and marketing services, namely, devising and implementing content strategies and communication plans; writing publicity and advertising texts; sales promotion services, namely, promoting the goods and services of various industries through the distribution of promotional materials and by rendering sales promotion advice; compilation of advertisements for use as web pages on a global computer network; the planning and purchase of media time and space for direct marketing advertising; consulting services relating to new media inventory and content; inventory management of advertising; digital and online advertising and marketing services; interactive marketing services; marketing forecasting services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; creating blogs, online videos, downloadable mobile applications, electronic games, and press releases for use in advertising campaigns; advertising and marketing services provided by means of social media; promotion of goods and services through sponsorship; organization of promotional campaigns; event marketing; experiential and event advertising; promotion of prize draws, competitions and customer incentives; design, development and administration of marketing promotions via customer loyalty programs; organisation of exhibitions and trade fairs for commercial and advertising purposes; market research and market analysis; market research relating to brand valuation; business data analysis services; business evaluation and assessment of the value of a business operation; business assistance, all relating to marketing; business assistance and advice all relating to corporate image and identity; business assistance and advice all relating to the adoption of names, trade marks, logos and brands; opinion polling services; analysis and study of information collected on consumer opinions and behaviour through market research and advertising studies; trend analysis services, namely, identifying, analysing, monitoring and interpreting trends in a given industry; trend analysis services, namely, identifying, analysing, monitoring and interpreting influencer marketing and social media trends; trend analysis services, namely, identifying, analysing, monitoring and interpreting consumer trends; business trend analysis services; industry trend analysis services; statistical analysis and compilation of data; data processing; segmentation and profiling of market data; compilation of information and data into computer databases; management of databases; advertising, marketing, media research, strategic planning and market analysis services optimised by artificial intelligence; advertising and marketing services provided by generative artificial intelligence; information services related to artificial intelligence for business purposes; collection, compilation and preparation of information, data and statistics related to artificial intelligence for business purposes; business and marketing consulting services in the fields of artificial intelligence, artificial intelligence-powered enterprise applications, and autonomous agents; search engine optimisation; provision of information, advice and consultancy relating to the aforesaid services.
Class 41
  Post-production editing services for advertising communications; post-production editing services for video and audio communications; film production, other than advertising films; providing and producing virtual reality audio and visual content for entertainment purposes; providing and producing augmented reality audio and visual content for entertainment purposes; adding visual effects and graphics to videos, digital media and film; layout services, other than for advertising purposes; providing non-downloadable electronic publications; online publishing services; publication of electronic books and journals online; publication of books; digital video, audio, film and multimedia publishing services; publication of texts, other than publicity texts; writing of texts, other than publicity texts; providing non-downloadable videos; providing non-downloadable music; providing online interactive information relating to education and entertainment events and activities in the fields of advertising and marketing, entertainment, sports and cultural services; interactive entertainment services; music and media services; production of music; music composition services; sound editing and enhancement services; editing and recording of sounds, namely, mixing of dialogue, music, sound effects and narration; photography services; videography services; presentation of live performances; production of radio and television programmes; production of television and radio shows; provision of digital music from computer databases, the internet or other electronic networks; recording studio services; film, video, and sound recording production and post-production services; educational services; teaching, education and instruction services, namely, arranging and conducting educational conferences, seminars, workshops and exhibitions in the fields of advertising and marketing, entertainment, sports, music and media; education and training services provided in the fields of artificial intelligence, artificial intelligence-powered enterprise applications, autonomous agents, artificial intelligence training and data orchestration, cybersecurity, deepfakes, fraud detection, and synthetic media; information, research, advisory and consultancy services relating to the aforesaid services.
Class 42
  Design services; computer system design; computer software design and development; design and development of artificial intelligence software; design, development and maintenance of computer software for artificial intelligence training, deployment frameworks and architecture; design, development, and maintenance of computer software in the nature of artificial intelligence-powered enterprise applications, and design, development, and maintenance of computer software in the nature of autonomous agents via the use of artificial intelligence technology; design, development and maintenance of artificial intelligence training and deployment frameworks and architecture; application development services for the creation and customization of artificial intelligence agents; editing services for computer programs; product design and development; research and development of new products for others (product development); art work design; design of graphics; design of livery for corporate identity; design of logos for corporate identity; industrial design services; design of packaging; styling agencies (industrial design); graphic arts designing; interior design services; development of computer systems in the field of graphic arts; design and development of market research software; creation of virtual and interactive images; motion graphic design; computer interface design; computer programming services; hosting of computer sites (web sites); hosting of digital content on the internet; hosting of computer software; provision of online computer software; design and development of computer software; design, development, editing and maintenance of websites and website content for others, including programming and integration of text, images, videos and interactive features; website design and development for others, namely, graphics design and commissioned writing of graphics and code for websites; consulting services regarding website development and optimisation; designing graphic user interface and site architecture technology to enable e-commerce and integration with databases; information technology consulting regarding the selection and customisation of computer software and artificial intelligence software; updating and maintenance of computer software; installation of computer software and computer programs; development of systems for the storage of data; rental of computer software; provision of online computer software for profiling websites and website visitors and users, and presenting content based on captured, recorded or inferred preferences; provision of online computer software for identifying and tracking email, device identifier, cookie, and IP address for user experience, targeting, and tracking within websites, online applications, and digitally-connected devices; services of an application service provider; installation, electronic storage, rental, and maintenance of application software that allows users to play and program music and entertainment-related audio, video, text and other multimedia content; computer software for managing online content; platform as a service (PaaS); software as a service (SAAS); software as a service (SAAS) for search engine optimization and search engine marketing; software as a service (SAAS) for tracking, analysing and monitoring digital marketing assets, advertising content, media inventory and consumer data; software as a service (SaaS) and platform as a service (PaaS) featuring software to identify, collate, manage, analyse, segment, retrieve, monitor, report on, model, forecast, present and display data profiles and personal information about consumers, households, and businesses for marketing and business purposes; software as a service (SaaS) and platform as a service (PaaS) relating to audience analytics, customer insights, social listening, digital analytics, data orchestration, and data monetization; software as a service (SAAS), namely, software for the development of advertising-focused technology, data and analytic tools; research and consultation services in the field of design and development of brand names; advisory services relating to the use of digital platforms and online media; design and development of information technology and communications technology; database design and development; research and analysis of technical data relating to consumers, advertising, marketing and media; technical data analysis services in relation to advertising, marketing and social media; computerised data storage services; artificial intelligence consultancy; research in the field of artificial intelligence; providing artificial intelligence computer programs on data networks; software as a service [SaaS] featuring computer software platforms for artificial intelligence; artificial intelligence as a service [AIaas]; providing online non-downloadable computer software for machine learning, data query, and data analysis; providing online non-downloadable computer software for cognitive computing, deep learning and artificial intelligence; providing online non-downloadable software that uses artificial intelligence to see and interpret data, connect with hardware, and store, manage and process data in the cloud; providing online computer software as a service (SaaS) and platform as a service (PaaS) featuring artificial intelligence software for collating, managing and analysing customer data, information and insights; provision of online customer relationship management software utilising artificial intelligence to assist with lead generation activities; providing online computer software as a service (SaaS) and platform as a service (PaaS) featuring software to target consumers through personalised advertisements; providing online computer software as a service (SaaS) and platform as a service (PaaS) featuring artificial intelligence software for optimising the results of advertising and marketing campaigns; providing non-downloadable Artificial Intelligence computer software for the optimisation of advertising and marketing campaigns, for the optimisation of media buying and strategy and for creative analytics for campaign optimisation; providing computer software as a service (SaaS) and platform as a service (PaaS) featuring artificial intelligence software for creating advertising and marketing campaigns by suggesting, accessing and collating existing marketing materials, advertising copy and marketing assets; provision of generative artificial intelligence software for advertising and marketing purposes; providing computer software as a service (SaaS) and platform as a service (PaaS) featuring artificial intelligence software for media planning and creating personalised advertisements for consumers; providing computer software as a service (SaaS) and platform as a service (PaaS) featuring artificial intelligence software for business data analytics in the fields of ecommerce, digital media delivery, social media, marketing, website performance and search engine optimisation; providing cloud-based, non-downloadable software that enables enterprise users to scale adoption of generative artificial intelligence technologies across application and infrastructure management, application and data modernization, and software and platform development; technical consulting services, namely, consulting services related to the knowledgeable selection and customization of third-party software and applications to facilitate the creation and modification of artificial intelligence agents; providing temporary use of non-downloadable computer software to facilitate secure access and access controls to software and applications in the field of artificial intelligence agents; software as a service (saas) services featuring software in the field of artificial intelligence data orchestration; IT services; computer services, namely, maintenance, technical support in the nature of troubleshooting, design, enhancement, upgrading and development of software applications; custom design, testing, development and implementation of applications, computer software and computer systems; design and development of computer software and hardware, namely, designing and developing artificial intelligence (ai) and the internet of things (iot); information, research and consultancy services relating to the aforesaid.

WPP Luxembourg Gamma Sarl

Representative: Bristows LLP