# Trade Mark Journal No.2026/022 29 May 2026

## WO0000001917307 (42)

Office of origin: United States of America

Date of International Registration:17 March 2026
Date of designation in the UK: 17 March 2026

International priority date claimed: 23 September 2025 (United States of America) (99407916)

Class 42
  Platform as a service (PAAS) featuring computer software platforms for the creation and management of website and application content, content marketing, content deployment and digital experience management; application service provider (ASP), namely, hosting a content management software platform for others; platform as a service (PAAS) featuring computer software platforms for keyword search marketing, keyword search management, and keyword search performance and web analytics; platform as a service (PAAS) featuring computer software platforms that provide an integrated set of technologies to support the composition, management, delivery and optimization of contextualized digital experiences; platform as a service (PAAS) featuring computer software platforms to allow others to create, develop and manage software applications and websites; platform as a service (PAAS) featuring computer software platforms that allow users to sell, buy, and market products and services online via a global computer network; platform as a service (PAAS) featuring computer software platforms for customizing e-commerce websites, for facilitating e-commerce transactions, and for catalog, customer, order, inventory, and supply chain management; platform as a service (PAAS) featuring software platforms and providing temporary use of online non-downloadable software using artificial intelligence (AI) for integrating large language models (LLMs) and AI agents to analyze, automate, and improve digital experience workflows through evaluation, management, distribution, web experimentation, and personalization of digital experiences; platform as a service (PAAS) featuring software platforms and providing temporary use of online non-downloadable software using retrieval-augmented generation (RAG) for integrating large language models (LLMs) and AI agents to analyze, automate, and improve digital experience workflows through evaluation, management, distribution, web experimentation, and personalization of digital experiences; software as a service (SAAS) featuring software for aggregating customer data, data analytics, data segmentation, data activation, content targeting, and behavioral targeting and segmentation; software as a service (SAAS) featuring software for collecting, aggregating, managing, automating, integrating, analyzing, reporting, sharing and tracking user search results and customer data; application service provider (ASP) featuring software for tracking website activity and managing, monitoring, tracking and optimizing the performance and effectiveness of software applications and websites, online marketing campaigns and keyword search performance; software as a service (SAAS) featuring software for automated content deployment, for providing customers and users with automated content recommendations, for automated product recommendations and for content and experience personalization; software as a service (SAAS) featuring software for developing and managing marketing campaigns and projects, sending automated messages through various online and media channels, sending automated messages to multiple recipients, sending personalized or targeted content or messages to users and customers, sending automated content recommendations through emails, sending automated personalized emails with content recommendations, sending machine-driven emails with content recommendations, personalization of user website and application experience and personalization for optimizing user online experience; software as a service (SAAS) featuring software for marketing automation, for aggregating and coordinating data from multiple online and media platforms and channels to develop and manage marketing campaigns, and for developing and managing marketing communications by sending automated messages to users and customers; software as a service (SAAS) featuring software for website A/B testing, website multivariate testing, experimentation in the nature of website funnel testing for conversion rate optimization, and website personalization; software as a service (SAAS) featuring software that measures the impact of website changes on user behavior using statistical methods; software as service (SAAS) featuring experimentation software to track websites, mobile websites, and software applications, in order to obtain user-related metrics, analytics and feedback that can be used to draw recommendations, strategy, insights, and predictions; software as a service (SAAS) featuring software for creating, developing and managing marketing campaigns and projects and for providing non-downloadable software tools for team collaboration, asset management and coordination, and resource planning; software as a service (SAAS) featuring software for marketing automation and for aggregating and using data from multiple sources to send automated messages to targeted user segments for marketing purposes; software as a service (SAAS) featuring e-commerce software that allows users to sell, buy, and market products and services online via a global computer network; software as a service (SAAS) featuring software for customizing e-commerce websites, for facilitating e-commerce transactions, and for catalog, customer, order, inventory, and supply chain management; research, development, design, implementation, configuration, maintenance, updating, and upgrading of computer software for digital experience platforms, for marketing automation and orchestration applications, for content hosting and management platforms, for experimentation platforms, for user experience optimization applications, and for recommendation and personalization software; technical support services, namely, troubleshooting of computer software problems and monitoring technological functions of computer network systems; consulting services relating to deploying, implementing and configuring computer software for digital experience platforms, for marketing automation and orchestration applications, for content hosting and management platforms, for experimentation platforms, for user experience optimization applications, and for recommendation and personalization software; software as a service (SAAS) services featuring software using artificial intelligence (AI) for integrating large language models (LLMs) and AI agents to analyze, automate, and improve digital experience workflows through evaluation, management, distribution, web experimentation, and personalization of digital experiences; software as a service (SAAS) services featuring software using retrieval-augmented generation (RAG) for integrating large language models (LLMs) and AI agents to analyze, automate, and improve digital experience workflows through evaluation, management, distribution, web experimentation, and personalization of digital experiences; software as a service (SAAS) services featuring software for querying, processing, monitoring, measuring, storing, managing, tracking and analyzing data; software as a service (SAAS) services featuring software for generating and processing streaming and batch data queries; software as a service (SAAS) services featuring software for data analytics utilizing integrated data storage and query processing; software as a service (SAAS) services featuring software for providing root cause analysis using artificial intelligence and machine learning; software as a service (SAAS) services featuring software for receiving and interpreting data expressions written using a simplified query language.

Optimizely North America Inc.

Representative: Betsy Wang Lee Orrick, Herrington & Sutcliffe LLP, 2050 Main Street, Suite 1100,, IP Prosecution Department, Irvine CA 92614-8255, UNITED STATES OF AMERICA