Trade Mark Journal No.2026/002 9 January 2026
UK00004275142 8 October 2025 (9,41,42)
bARd
- Class 9
- Downloadable computer software; mobile applications and digital platforms for augmented reality (AR); virtual reality (VR), and mixed reality (MR) experiences, including but not limited to heritage and historical site exploration; downloadable multimedia content, namely volumetric video; 3D animations; sound recordings, illustrations, moving images, films, video recordings, and other digital content for AR, VR, and MR experiences; mobile applications for interactive navigation, mapping, and content delivery at historical sites; downloadable software for gamified destination discovery maps featuring quests, interactive objectives, and educational content; downloadable software for real-time language translation and interpretation using AR, VR, and MR technologies; downloadable computer software incorporating artificial intelligence for curating and personalising heritage site experiences; downloadable software for operating AR-enabled collectable printed cards, merchandise, and related interactive products.
- Class 41
- Educational and entertainment services, namely, providing augmented reality (AR), virtual reality (VR), and mixed reality (MR) experiences for heritage and historical site exploration; provision of interactive gamified tours, quests, and educational journeys via mobile applications and digital platforms; organising and conducting educational programs, exhibitions, and experiences using AR/VR/MR technology for cultural heritage engagement; production and presentation of multimedia content for historical education and entertainment; provision of non-downloadable digital media and interactive games related to cultural and historical themes.
- Class 42
- Software as a Service (SaaS) and Platform as a Service (PaaS) featuring computer software platforms for delivering augmented reality (AR), virtual reality (VR), and mixed reality (MR) experiences for heritage and historical site exploration; hosting of interactive digital environments, multimedia content, and gamified experiences accessible through mobile applications; development and maintenance of AR/VR/MR platforms for cultural tourism, education, and entertainment, providing online non- downloadable software using artificial intelligence for curating and personalising user experiences at historical sites; providing digital mapping and interactive navigation tools for use in cultural and historical education.
HeritAR Ltd