Trade Mark Journal No.2026/034 21 August 2026

UK00004368801 3 April 2026 (35,42)

Image for mark UK00004368801 ETHIQALY
Class 35
Advertising and Business Services: Provision of advertising services to third parties; curation and provision of access to ethically classified digital advertising inventory for advertisers and advertising agencies; advertising procurement advisory services incorporating ethical inventory classification criteria; provision to advertisers and advertising agencies of dynamic digital advertising creative formats adapting displayed content in real-time to contextual signals including time of day, geographic location and environmental conditions; production for third parties of digital advertising creative units for web, in-application, digital out-of-home and connected television channels incorporating real-time display of advertiser credentials comprising environmental impact data, carbon footprint metrics, renewable energy usage indicators, energy source transparency data, supply chain ethics data and sustainability performance indicators, without collection or processing of personal data from advertising audiences; advertising creative production services in which verified ethical, environmental and energy credentials of advertisers form a dynamic integral element of the advertising message within the creative unit; programmatic digital advertising campaign management services incorporating inventory classification and scoring; non- programmatic digital advertising campaign management services incorporating ethical inventory classification and scoring; digital advertising services across all digital environments including desktop, mobile web, mobile application, connected television, digital out-of-home, streaming audio, gaming and extended reality environments; ethical scoring and classification services provided to publishers, supply-side technology vendors, demand-side technology vendors, advertisers and advertising agencies across all parties in the digital advertising supply chain, including cross-party and cross-platform ethical scoring services enabling comparable ethical evaluation of publisher inventory, technology vendor practices and advertiser conduct within a unified scoring framework; supply path optimisation services for digital advertising incorporating ethical scoring criteria; advertising campaign attribution services using unique campaign identification codes embedded in digital advertising bid request data; provision of data, reports and analytics to third parties relating to the quality, environmental performance and supply path integrity of digital advertising inventory; consultancy to third parties in the field of standards for digital advertising across programmatic, digital out-of-home, connected television and in-application channels, including services incorporating the proprietary scoring system known as the Ethical Bidstream Taxonomy and a composite Digital Ethics Rating score.
Class 42
Technology, SaaS and Accreditation: Providing temporary use of non-downloadable software; software as a service (SaaS) for real-time classification of programmatic digital advertising publisher inventory into tiered ethical grades using composite scoring across weighted dimensions comprising editorial integrity, supply chain transparency, supply path optimisation, environmental and energy performance, carbon footprint, renewable energy sourcing and responsible audience targeting, incorporating the proprietary system known as the Ethical Bidstream Taxonomy (EBT) with grade tiers designated E1 to E5 and a composite Digital Ethics Rating (DER) score; provision of application programming interfaces (APIs) for automated pre-auction scoring of digital advertising inventory against a multi-layer proprietary taxonomy; provision of online platform services for embedding ethical classification data comprising tiered grades, composite scores, editorial coherence modifiers, environmental performance indicators and supply path integrity scores into real-time bidding protocols as structured extension data within programmatic bid requests; software for attribution, measurement and reporting of campaign performance using unique campaign identification codes embedded in bid request data; technology services for post- impression monitoring of digital advertising via scripts within advertising creative units operating independently of publisher page infrastructure; provision of online dashboards for real-time scoring, visualisation and reporting of programmatic advertising data against ethical, environmental and energy criteria; design and development of digital advertising creative formats incorporating real-time contextual display of advertiser environmental credentials, carbon footprint data, energy source transparency, renewable energy metrics and sustainability indicators without processing personal data; software for generating time-sensitive and location-aware digital advertising content in which ethical, environmental and energy messages adapt to contextual signals; technology services for delivery of ethical advertising creative formats across programmatic and non- programmatic digital advertising executions; software for ethical scoring and classification of digital advertising inventory across all digital environments including desktop, mobile web, mobile application, connected television, digital out-of-home, streaming audio, gaming and extended reality environments; software for cross-party ethical scoring and classification of digital advertising supply chain participants including publishers, supply- side technology vendors, demand-side technology vendors, advertisers and advertising agencies within a unified multi-dimensional ethical taxonomy; platform services for providing comparable ethical scores across publisher supply, technology vendor operations and advertiser and agency conduct enabling cross-party ethical benchmarking and reporting; quality control and authentication services for digital advertising supply chain participants; certification and accreditation services for publishers, supply-side technology vendors, demand-side technology vendors, advertisers and advertising agencies verifying compliance with the Ethical Bidstream Taxonomy and its associated ethical standards; provision of digital certification status indicators and accreditation badges to entities meeting the EBT ethical grade standards within the digital advertising supply chain; digital authentication services for confirming and evidencing compliance with ethical advertising taxonomy criteria and environmental standards; technology services for embedding taxonomy classification scores, environmental data and campaign attribution codes within digital advertising creative units.

Sophie Toth

Gaurav Gogia