# Trade Mark Journal No.2026/034 21 August 2026

## UK00004428523 10 August 2026 (9,35,41,42)

ZAY

Class 9
  Downloadable software and software applications for campaign testing and creative asset testing; downloadable application software enabling users to provide opinions, attitudes, reactions, preferences and feedback in relation to digital content, creative assets and marketing campaigns; downloadable game software and game software applications; downloadable software and software applications for collecting, recording, processing, analysing, structuring, displaying and reporting consumer opinions, attitudes, reactions, preferences, feedback, audience engagement and market research data; downloadable software and software applications for conducting consumer research, audience research, surveys, polls, feedback programmes and market research activities; downloadable software and software applications enabling users to provide feedback through interactive user interfaces, including swipe, tap and selection functions and other user interaction mechanisms; downloadable software and software applications for the provision of consumer insight and market intelligence; downloadable software and software applications for displaying digital content for evaluation by users; downloadable application programming interface (API) software for the transmission and integration of consumer sentiment, audience insight and market research data; downloadable data visualisation software and software applications; downloadable dashboard software and software applications for displaying consumer insights, market research and data analytics; downloadable electronic publications relating to consumer insights, market research and data analytics.
Class 35
  Market and business research and analysis services; consumer and audience research and analysis services; consumer sentiment research and analysis services; collection and compilation of consumer, market, audience and behavioural data; collection and analysis of audience engagement data for business and marketing purposes; business data analysis; collection and analysis of consumer feedback, opinions, attitudes, reactions, preferences and sentiment for business and marketing purposes; provision of business information derived from consumer and market data; business intelligence services; provision of business intelligence services using data-visualisation tools, including the preparation of dashboards, reports and visual analytics to support consumer insight; preparation of market research and consumer insight reports; provision of real-time business information derived from consumer, market, audience and behavioural data; provision of consumer insight services for businesses; brand, campaign and creative asset testing services; testing and evaluation of marketing content for business purposes; opinion polling; information, advisory and consultancy services relating to the aforesaid services.
Class 41
  Entertainment services provided via mobile applications featuring interactive user participation activities; entertainment services involving user evaluation and reaction to digital content for recreational purposes; entertainment services featuring gamified user participation activities enabling users to provide opinions, attitudes, reactions, preferences and feedback; interactive entertainment services enabling users to provide opinions, reactions and feedback through swipe, tap, selection and other participation mechanisms; provision of online interactive entertainment featuring points, rewards, rankings and leaderboards; internet games (non-downloadable); organisation of online competitions and challenges; information, advisory and consultancy services relating to the aforesaid services.
Class 42
  Software as a service (SaaS) featuring software for campaign testing and creative asset testing; software as a service (SaaS) featuring software for displaying consumer insights, market research and data analytics reports; software as a service (SaaS) featuring platform software for conducting consumer research, audience research, surveys, polls, feedback programmes and market research activities; software as a service (SaaS) featuring software for consumer sentiment analysis, audience engagement analysis, data analytics and data visualisation, including real-time analytics relating to consumer, audience engagement and market research data; software as a service (SaaS) featuring software for collecting, recording, processing, analysing, structuring, displaying and reporting consumer opinions, attitudes, reactions, preferences, feedback, audience engagement and market research data; software as a service (SaaS) featuring software for application programming interfaces (APIs) for the transmission and integration of consumer sentiment, audience insight and market research data for use by software and artificial intelligence systems; information, advisory and consultancy services relating to the aforesaid services.

Zay Technologies Ltd

Representative: Hansel Henson Limited