# Trade Mark Journal No.2026/034 21 August 2026

## UK00004424131 31 July 2026 (9,14,16,18,25,28,41)

Mark 1

Shug

Mark 2

SHUG

Class 9
  Computer software (downloadable or on recorded media); computer games; video games software; games software; computer hardware for games and gaming; downloadable computer game software; downloadable board games software; downloadable computer programs for video games; downloadable comics; animated motion picture films and films for television featuring entertainment; animated cartoons featuring animated fictional characters; animated films; downloadable multimedia files containing audio and video relating to animated fictional characters; headphones; computer programmes; downloadable multimedia files; media content; databases; recorded media; pre-recorded magnetic data carriers; pre-recorded magnetic data carriers in the nature of discs featuring games and gaming; recorded data files; recorded data files, namely, pre-recorded drives featuring games and gaming; data banks; data banks namely, downloadable databases in the field of games and gaming; downloadable databases in the field of board games; data recorded electronically; data storage devices and media; multimedia devices; E-books; e-books featuring games and gaming recorded on computer media; e-books featuring board games recorded on computer media; downloadable image files of digital animated and non-animated designs of avatars; wetsuits.
Class 14
  Collectable coins; jewellery; Jewellery boxes and watch boxes; Horological and chronometric instruments; Watches; Clocks; Bracelets [jewellery]; Gold bracelets; Silver bracelets; Bracelets of precious metal; Engagement rings; Wedding rings; Jewel pendants; Pins [jewellery]; Necklaces [jewellery]; Amulets [jewellery]; Crosses [jewellery]; Precious jewellery; Enamelled jewellery; Rings [jewellery]; Chains [jewellery]; Decorative brooches [jewellery]; Diamond jewellery; Women's jewellery; Gold jewellery; Jewel chains; Jewellery boxes; Cabochons; Jewellery made from silver; Personal jewellery; Jewellery fashioned from non-precious metals; Children's jewellery; Platinum jewellery; Body jewellery; Hair jewellery; Jewellery made of precious metals; Cases [fitted] for jewels; Jewellery made of crystal; Spun silver [silver wire]; Jewellery made of precious stones; Threads of precious metal [jewellery]; Articles of jewellery coated with precious metals; Parts and fittings for jewellery, watches and clocks; Jewellery boxes of precious metal; Jewel cases of precious metal; Rings [jewellery] made of precious metal; Jewellery coated with precious metal alloys; Small jewellery boxes of precious metals; Fitted covers for jewellery rings; Precious metals; cufflinks; tie pins; key rings and key chains [trinkets or fobs]; precious and semi-precious stones; straps for wristwatches; watch bands; watch cases; watch chains; costume jewellery; imitation jewellery; watch straps; key fobs; key fobs of leather; lapel pins; pendants; jewellery charms; statuettes, figurines, works of art, ornaments, models and trophies, all of precious metal or coated therewith; dog collar charms; medals and medallions; coins; trinkets in the nature of ornaments all of common metals and their alloys; parts and fittings for the aforesaid goods.
Class 16
  Printed matter; books; magazines; publications (printed-) and printed matter relating to games and board games; books relating to games and board games; stationery; bookbinding material; photographs; pictures; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); gift bags, gift boxes; paper party decorations; cards; place cards; invitations; wedding invitations; paper napkins, paper place mats, crepe paper, paper table cloths, paper cake decorations; coasters of paper; banners of paper; hand towels of paper; handkerchiefs of paper; gift wrap; plastic materials for packaging (not included in other classes); stickers [stationery]; notebooks; writing paper, envelopes, note cards; writing implements [writing instruments]; pens, pencils, erasers, crayons, markers, coloured pencils, painting sets, chalk and chalkboards; greetings cards, address books; leaflets; greeting cards; personal organisers; photograph albums; gift tags; pencil cases; posters; calendars; comic books; children's books; colouring books; book marks; printed tour guides; printed brochures; collectable trading cards; diaries; photographs; photograph stands; mounted and/or unmounted photographs; postcards; transfers; lithographs; decals; heat transfers; printed transfers for embroidery or fabric appliqués; graphic reproductions; cartoon strips; adhesive transfers; wall decorations of paper; decorative wrapping paper; gift packaging [paper or cardboard]; annuals [printed publications]; comics; magazines in the field of games and gaming; books in the field of games and gaming; computer game instruction manuals; card stands; art prints; graphic novels; art books; books of lore; printed board game manuals; printed game rule books; printed cards; printed gaming materials; printed publications relating to games.
Class 18
  Leather and imitations of leather, and goods made of these materials and not included in other classes; trunks and travelling bags; pouches; umbrellas, parasols and walking sticks; bags; handbags, purses; clothing for animals; attaché cases; backpacks; bags (net -) for shopping; beach bags; briefcases; card cases [notecases]; pocket wallets; wallets; purses; rucksacks; satchels; shopping bags; vanity cases, [not fitted]; chain mesh purses, not of precious metal; clothing for pets; collars for animals; umbrella and parasol covers.
Class 25
  Clothing; footwear; headgear; aprons; t-shirts; vests; hoodies; dresses; skirts; casual tops with long and short sleeves; sweatshirts; sweaters; jackets; coats; fleece tops; knitwear; trousers; shirts; shorts; board shorts; beach pants; robes; beach robes; changing robes; swimwear; caps; knitted caps; sports caps; swim caps; beanies; bandanas; headbands; hats; neck-wraps; scarves; gloves; mittens; wraps; ponchos; sandals; flip flops; socks; jumpers; boots; lingerie and underwear; sleepwear; pyjamas; slippers; bodysuits; jeans; belts for clothing; sarongs; ski wear and snowboard wear; skateboard wear; parts of clothing, footwear and headgear.
Class 28
  Toys, games and playthings; video, computer and electronic game apparatus; video, computer and electronic game consoles; arcade games and amusement machines; electronic games; portable gaming devices; video game machine cases; gaming mice, keypads and joysticks; carrying cases specially designed for portable games; board games; electronic board games; playing cards; role playing games; table-top games; toy construction kits; toy figures; action figures; plastic character toys; collectable toy figures; plush toys; cuddly toys; card games; gaming dice; dice; game apparatus; game equipment sold as a unit; role-playing games; party games; miniatures; trading cards for games; puzzles.
Class 41
  Education, training and coaching in relation to games and board games; arrangement and organisation of events relating to games and board games; arrangement and organisation of immersive events; providing online video games; arranging e-sport competitions; publishing services; electronic publications services; digital video, audio and multimedia entertainment publishing services; production of animated fictional and fictional action characters; creating graphic art design characters, namely, production of animated fictional and fictional action characters, film clips; entertainment services featuring fictional characters; entertainment services, namely, providing online non-downloadable videos featuring fictional characters; multimedia publishing; providing on-line publications; providing on-line non-downloadable publications in the nature of e- book in the field of games and board games; publication of material which can be accessed from databases or from the internet; publication of texts, other than publicity texts which can be accessed from databases or from the internet; publication of multimedia material online; multimedia publishing of books, magazines, journals, software, games, music, and electronic publications; publication of books, magazines, journals, software, games, music, and electronic publications material online; providing online non-downloadable books, magazines and comics; publication of multimedia material online relating to games and board games; organisation of entertainment; organisation of games; arranging and conducting of entertainment activities; arranging and conducting of entertainment activities in the nature of special events for social entertainment purposes; audio, video and multimedia production, and photography; entertainment information services; entertainment services provided by on-line streams; entertainment services provided by on-line streams, namely, providing online electronic games; entertainment services provided on-line from a computer database or the internet; entertainment services provided on-line from a computer database or the internet, namely, gaming services; entertainment gaming device information services; gaming machine entertainment services; interactive entertainment; interactive entertainment, namely, providing online electronic games; on-line entertainment; on-line entertainment, namely, providing online non- downloadable videos in the field of games and board games; providing online entertainment in the nature of game and board game tournaments; providing online entertainment in the nature of video game tournaments; gaming services in the nature of online computer game tournaments; provision of non-downloadable audio and video entertainment via communications networks; provision of on-line entertainment; video game services; game services provided through video game devices; portable gaming services; video game services, namely, providing online electronic games; providing non-downloadable video and audio recordings in the field of games and board games via communications networks; provision of on-line entertainment, namely, providing online electronic games.

SHUG BOARDGAME LIMITED

Representative: Trademark Tonic Limited