Trade Mark Journal No.2026/045 6 November 2026

UK00004458827 12 October 2026 (9,35,42)

DECISIONGROUND

Class 9: Downloadable software for the representation and maintenance of an evolving decision state; Downloadable software for maintaining persistent decision context; Downloadable software for framing and structuring decisions; Downloadable software for the elicitation and refinement of human requirements, preferences, goals, constraints and values; Downloadable software for the generation and management of alternatives and consideration sets; Downloadable software for the comparison and evaluation of alternatives; Downloadable software for trade-off analysis; Downloadable software for the interpretation of utility and preferences; Downloadable software for the management and representation of uncertainty; Downloadable software for iterative decision refinement and learning; Downloadable software for information analysis and evidence integration; Downloadable software for recommendation generation and explanation; Downloadable software for assessing decision readiness and sufficiency; Downloadable software for recording decision histories, state transitions and provenance; Downloadable software for human decision behaviour analysis; Downloadable software for ingesting, extracting, integrating and synchronising customer, demand, behavioural, market and other decision-relevant data from third-party systems, databases, application programming interfaces and external sources; Downloadable software for assessing and reporting the accuracy, completeness, provenance, consistency, freshness, reliability, confidence and evidential quality of information, data and evidence used in human, enterprise and AI-supported decision processes; Downloadable software for personalising analysis, recommendations, decision support and other outputs to individual users or organisations based on their requirements, preferences, objectives, constraints, behaviour, context and evolving decision state; Downloadable software for predictive analytics and forecasting of customer behaviour, demand, consideration, choice, rejection, conversion and other likely outcomes or changes in decision state; Downloadable software for monitoring changes in external information or circumstances and dynamically updating decision context, analysis and recommendations; Downloadable software for scenario planning, sensitivity analysis, simulation and counterfactual analysis of how changes in objectives, requirements, preferences, constraints, evidence, uncertainty, commercial variables, available alternatives or external conditions may affect decisions, recommendations and likely outcomes; Downloadable software for capturing, structuring, organising, maintaining, retrieving and managing decision-relevant knowledge, evidence, context and provenance throughout persistent and evolving decision processes; Artificial Intelligence software; Artificial intelligence software for analysis; Downloadable artificial intelligence software for decision-support; Downloadable software enabling human-AI collaborative and copilot decision-making processes; Downloadable software supporting decision-making and decision processes undertaken by artificial intelligence systems; Downloadable software providing artificial intelligence systems and agents with decision context, objectives, constraints, alternatives, evidence and uncertainty information; Downloadable software for structuring, constraining, monitoring, explaining, verifying or auditing decision-making processes undertaken by artificial intelligence systems; Downloadable software for structuring, constraining, monitoring, explaining, verifying or auditing decision-making processes undertaken by autonomous and agentic artificial intelligence systems, including autonomous agents and multi-agent systems, whether described as artificial intelligence, artificial general intelligence, autonomous agents, agentic systems, multi-agent systems, super intelligence or by other current or future terminology referring to automated or autonomous decision-making or data-processing systems; Machine learning software; Machine learning software for analysis; Artificial intelligence and machine learning software for assisting, analysing, supporting or undertaking decision-making processes; Software for the integration of artificial intelligence and machine learning in the field of Big Data; Computer software to enable the provision of information via the internet; Application programming interface (API) software and software components implementing or exposing the foregoing capabilities to other artificial intelligence systems, software applications and digital platforms; Downloadable software for embedding, white-labelling or licensing the foregoing capabilities for use within third-party websites, software applications, enterprise platforms, artificial intelligence systems, agents and digital products.
Class 35: Business information and decision-support information; Business intelligence and commercial analysis services; Customer and demand decision analysis; Analysis of customer preferences and decision-making behaviour; Provision of information enabling businesses to understand customer consideration, comparison, rejection and choice; Decision-related business analytics; advisory and information services derived from decision-support technology; Demand intelligence services, namely business information and analysis services relating to customer market and demand ; Provision of information and analytics concerning why customers choose, reject, compare or compromise between alternatives; Information and advisory services relating to understanding and improving customer decision journeys; Services assisting businesses to understand, capture and allocate demand; Personalisation of business and customer information, analysis and recommendation services based on individual user or organisational requirements, preferences, objectives, constraints, behaviour and context; Predictive analytics and forecasting services relating to customer behaviour, demand, consideration, choice, rejection and conversion for business purposes; Provision of business information and analysis concerning the quality, reliability, provenance and freshness of data and evidence used in business decision-making; Scenario planning, sensitivity analysis and simulation services for business purposes; Business consultancy and advisory services relating to enterprise decision-intelligence, customer-intelligence and demand-intelligence products, platforms and systems; Business research and advisory services; Business analysis services; Statistical analysis and reporting services for business purposes; Assistance in management of business activities; Assistance to commercial enterprises in the management of their business; Assistance to industrial or commercial enterprises in the running of their business; Assistance with business management; Assistance with business planning; Business administration and management; Business advisory and consultancy services; Business advisory services; Business management and consultancy services; Business management services relating to the development of businesses; Business strategic planning services; Business strategy services; Commercial assistance in business management; Commercial business management; Commercial management assistance; Management assistance in business affairs; Providing assistance in the management of business activities; Providing business management and operational assistance to commercial business; Licensing of business concepts, business methods and know-how relating to decision-intelligence, customer-intelligence and demand-intelligence platforms.
Class 42: Software as a service [SaaS] and platform as a service [PaaS] providing decision-support and decision-intelligence capabilities; Temporary use of non-downloadable decision-support software; Providing online n on-downloadable software for record ing, maintaining and updating information relating to ongoing decision-making processes; Providing online non-downloadable software for collecting, structuring and updating user requirements and preferences for decision-support purposes; Providing online non-downloadable software for comparing and evaluating alternatives and analysing trade-offs in decision-making processes; Providing online non-downloadable software for managing contextual and uncertainty information relevant to decision-making processes; Providing online non-downloadable software for information analysis, evidence review, comparison and evaluati on in decision-making processes; Providing online Non-downloadable AI-assisted decision-support software; Providing online Non-downloadable software enabling human-AI collaborative and copilot decision-making systems; Software as a service [SaaS] and platform as a service [PaaS] supporting decision-making processes undertaken by artificial intelligence systems and agents; Providing online n on-downloadable software for supplying decision-related information to artificial intelligence systems and agents; Providing online Non-downloadable software for monitoring, constraining, explaining, verifying, recording or auditing decision-making processes undertaken by artificial intelligence systems; Providing online n on-downloadable software for monitoring, constraining, explaining, verifying, recording or auditing decision-making processes undertaken by autonomous and agentic artificial intelligence systems, including autonomous agents and multi-agent systems, whether described as artificial intelligence, artificial general intelligence, autonomous agents, agentic systems, multi-agent systems, super intelligence or by other current or future terminology referring to automated or autonomous decision-making or data-processing systems; Artificial intelligence and machine-learning analysis services relating to human, human-AI and AI decision-making processes; Software as a service [SaaS] and platform as a service [PaaS] for ingesting, extracting, integrating and synchronising customer, demand, behavioural, market and other decision-relevant data from third-party systems, databases, application programming interfaces and external sources; Software as a service [SaaS] for assessing and reporting the accuracy, completeness, provenance, consistency, freshness, reliability, confidence and evidential quality of information, data and evidence used in human, enterprise and AI-supported decision processes; Software as a service [SaaS] for personalising analysis, recommendations, decision support and other outputs to individual users or organisations based on their requirements, preferences, objectives, constraints, behaviour, context and evolving decision state; Software as a service [SaaS] for predictive analytics and forecasting of customer behaviour, demand, consideration, choice, rejection, conversion and other likely outcomes or changes in decision state, and for monitoring changes in external information or circumstances and dynamically updating decision context, analysis and recommendations; Software as a service [SaaS] for scenario planning, sensitivity analysis, simulation and counterfactual analysis of decisions, recommendations and likely outcomes; Software as a service [SaaS] for capturing, structuring, organising, maintaining, retrieving and managing decision-relevant knowledge, evidence, context and provenance throughout persistent and evolving decision processes; Application programming interface (API) services and platform integration services enabling the foregoing capabilities to be used by third-party software, artificial intelligence systems and AI agents; embedded decision-support technology services supplied to third-party businesses; Providing embedded, white-labelled, application programming interface (API)-delivered and licensed decision-intelligence, customer-intelligence and demand-intelligence technology for integration into or use within third-party websites, software applications, enterprise platforms, artificial intelligence systems, agents and digital products; Application service provider (ASP); Application service provider services; Application service provider [ASP] services; Artificial intelligence as a Service [AIaaS]; Cloud computing services; Hosting computer software for others; Hosting of computerised data, files, applications and information; Hosting of databases; Hosting of platforms on the Internet; Hosting on-line web facilities for others; Infrastructure as a Service [IaaS]; Platform as a service [PaaS]; Platforms for artificial intelligence as software as a service [SaaS]; Providing online non-downloadable computer software; Providing temporary use of online non-downloadable software; Providing temporary use of on-line non-downloadable software for the management of data; Providing temporary use of on-line non-downloadable software for the management of information; Providing temporary use of on-line non-downloadable software for accessing and using a cloud computing network; Providing temporary use of on-line non-downloadable software for database management; Software as a Service [SaaS] featuring software for machine learning; Software as a Service [SaaS] featuring computer software platforms for artificial intelligence; Software as a Service [SaaS]; Software architecture, design and development services relating to decision-support and decision-intelligence platforms; Research and development of software and artificial intelligence systems for others.

Ascenta Holdings Limited

Representative: BRIFFA