Patent decision
- BL number
- O/295/13
- Concerning rights in
- GB1118650.9
- Hearing Officer
- Mr P Slater
- Decision date
- 24 July 2013
- Person(s) or Company(s) involved
- Mobiroo Inc.
- Provisions discussed
- PA 1977 Section 1(2)
- Keywords
- Excluded fields (refused)
- Related Decisions
- None
Summary
The invention relates to a method of distributing advertisements to digital devices such as mobile phones and laptops by inserting them into software applications (“apps”) to be downloaded onto the device. Typically, the advertisements are embedded into a new or modified app, or are supplied via a remote server for display in a reserved portion of the devices display screen when the app is initiated or whilst it is running
The Hearing Officer considered the four-step test in Aerotel/Macrossan in the light of the Symbian judgment, and found the contribution to relate to a business method and a computer program as such, and having found no technical contribution refused the application under Section 18(3).
Full decision O/295/13
79Kb