Patent decision

BL number

O/373/21

Concerning rights in

GB1804914.8

Hearing Officer

Mr H Jones

Decision date

20 May 2021

Person(s) or Company(s) involved

Innoplexus AG

Provisions discussed

Section 1(2)(c)

Keywords

Excluded fields (refused)

Related Decisions

None

Summary

The invention relates to a computer-implemented system that generates an optimum marketing model for an organisation based on a mix of historical data, calculated effectiveness and realisable potential. The applicant argued that the method is automated and reduces the need for a user to physically input data values, and as such it is technical in character. The hearing officer found that this was inconsistent with the caselaw and therefore refused the application.

Full decision O/373/21 193Kb