Patent decision

BL number

O/610/19

Concerning rights in

GB 1418140.8

Hearing Officer

Miss J Pullen

Decision date

9 October 2019

Person(s) or Company(s) involved

Mastercard International Incorporated

Provisions discussed

Section 1(2)

Keywords

Excluded fields (refused)

Related Decisions

None

Summary

The invention relates to displaying, on a consumer device, information which relates to a product which is featured in digital media and is available for purchase in order to facilitate and expedite the transaction process without detracting from the digital media. A device receives an index of the product(s) available to be purchased with the digital media along with product locations and product identification numbers. When a product selection indication is received from a user a product data set, including information to initiate the transaction, is received from a product database and product information can then be displayed to the user.

The Hearing Officer applied the Aerotel/Macrossan four step test, considered the AT&T/CVON signposts and found that the contribution fell within the excluded categories of a business method and a computer program as such. The application was refused under section 18(3).

Full decision O/610/19 305Kb